Wednesday, 28 November, 2007 11:29 AM
Starbucks and YMCA Encourage
Michigan to Adopt-A-Family This Holiday
Customers Can Pass the Holiday Cheer by Donating New Clothes, Home
Goods and Toys
© 2007 Starbucks Corporation. All rights reserved.
-- Today, Starbucks and several YMCA
chapters in Michigan are kicking off the holiday season by serving
families in need.
The more than 100 Starbucks
stores in Michigan have adopted more than
100 YMCA families in several local communities. Customers are encouraged
to support their local Starbucks location and bring in donations
clothes, home goods, toys and other items to support the YMCA
Adopt-A-Family initiative -- part of Starbucks worldwide customer
to "Pass the Cheer."
"All of the families
involved are grateful and thankful -- some even
cried -- knowing their holiday would be more complete thanks to
generosity of Michigan-area Starbucks' customers and partners,"
Fuqua, vice president of financial development for YMCA of Metropolitan
Detroit and one of the many YMCA branches in Michigan participating
the Adopt-A-Family program. "The YMCA is all about building
strong families and strong communities, and it's great to see Michigan
communities come together to spread tidings of good cheer this season."
In addition to Metro
Detroit, other YMCA branches and Starbucks
locations participating in this initiative include Ann Arbor, Flint,
Grand Rapids, Saginaw, Jackson, Muskegon, Bay City, Lansing, Tri-Cities
and Kalamazoo. For more specific information about the families
their needs, those wishing to pass the cheer can visit their local
Starbucks and check out the community boards. Customers can drop
item donations to their local Starbucks retail store now through
In conjunction with the
Adopt-A-Family initiative, Starbucks kicked off
the start of the holiday season with a worldwide customer call to
the Cheer." Starbucks wants to spark customers to think of
to spread goodwill across the globe such as making a donation to
a local YMCA family or buying a neighbor a cup of coffee.
As recipients receive
an act of cheer, Starbucks asks only one thing in
return -- that it be passed along with another kind gesture in an
to see just how far one act of cheer can go.
Cheer can be passed,
shared and even tracked globally on Starbucks
holiday Web site www.ItsRedAgain.com.
The site provides everything
visitors need to create a heartwarming and interactive holiday