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Local News

Wednesday, 28 November, 2007 11:29 AM

Starbucks and YMCA Encourage Michigan to Adopt-A-Family This Holiday

Starbucks Customers Can Pass the Holiday Cheer by Donating New Clothes, Home Goods and Toys

Logo © 2007 Starbucks Corporation. All rights reserved.

 

DETROIT -- Today, Starbucks and several YMCA chapters in Michigan are kicking off the holiday season by serving area families in need.

The more than 100 Starbucks stores in Michigan have adopted more than 100 YMCA families in several local communities. Customers are encouraged to support their local Starbucks location and bring in donations of new clothes, home goods, toys and other items to support the YMCA Adopt-A-Family initiative -- part of Starbucks worldwide customer call to "Pass the Cheer."

"All of the families involved are grateful and thankful -- some even cried -- knowing their holiday would be more complete thanks to the generosity of Michigan-area Starbucks' customers and partners," said Jim Fuqua, vice president of financial development for YMCA of Metropolitan Detroit and one of the many YMCA branches in Michigan participating in the Adopt-A-Family program. "The YMCA is all about building strong kids, strong families and strong communities, and it's great to see Michigan communities come together to spread tidings of good cheer this season."

In addition to Metro Detroit, other YMCA branches and Starbucks locations participating in this initiative include Ann Arbor, Flint, Grand Rapids, Saginaw, Jackson, Muskegon, Bay City, Lansing, Tri-Cities and Kalamazoo. For more specific information about the families and their needs, those wishing to pass the cheer can visit their local Starbucks and check out the community boards. Customers can drop off new item donations to their local Starbucks retail store now through Dec. 10.

In conjunction with the Adopt-A-Family initiative, Starbucks kicked off the start of the holiday season with a worldwide customer call to "Pass the Cheer." Starbucks wants to spark customers to think of simple ways to spread goodwill across the globe such as making a donation to support a local YMCA family or buying a neighbor a cup of coffee.

As recipients receive an act of cheer, Starbucks asks only one thing in return -- that it be passed along with another kind gesture in an effort to see just how far one act of cheer can go.

Cheer can be passed, shared and even tracked globally on Starbucks holiday Web site www.ItsRedAgain.com. The site provides everything visitors need to create a heartwarming and interactive holiday experience.

Source: Starbucks

 

 

 

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