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Wednesday, 16 July, 2008 2:33 AM
New Talking
Acne With Your Teen Campaign Offers Advice to Moms on How to Help
Kids Start the School Year With Clearer Skin
E-guide
and Web Site Provide Practical Tools and Tips from Renowned Parenting
Expert Michele Borba and Leading Dermatologist Linda Stein Gold
Photo
courtesy of www.mychildsacne.com
A
mother and her daughter.
FORT
WORTH, Texas -- With back-to-school season around the corner,
nationally renowned author and Today show parenting contributor
Michele Borba, Ed.D., together with leading dermatologist Linda
Stein Gold, M.D., today helped Galderma, the maker of Differin(R)
acne products launch the Talking Acne with Your Teen campaign. Geared
to moms of children ages 11 to 18, the campaign features an E-guide
and Web site (www.MyChildsAcne.com)
that provide parents with no-nonsense advice on how to proactively
relate to and communicate with their teens about acne -- without
getting under their skin!
While almost
85 percent of teens experience acne at some point during their adolescent
years, the skin condition can pack an emotional punch, rousing feelings
of anger, depression and frustration. In fact, a recent survey found
that nearly 40 percent of teens avoided going to school because
they were embarrassed by acne and almost a third indicated that
acne stopped them from making friends.
"Many
parents view acne as a teen rite of passage as they transition into
adulthood, but the truth is it can leave serious physical and emotional
scars," said Michele Borba, Ed.D., parenting expert and author
of 12 Simple Secrets Real Moms Know. "There are so many factors
that impact a teen's self-esteem and confidence, but thankfully
acne is one of those common problems that mom can easily do something
about since there are so many more options available to successfully
manage and treat it."
Talking
Acne with Your Teen E-guide and Web Site Help Moms Address Acne
Sponsored
by Galderma, the maker of Differin(R) (adapalene 0.1% gel, cream;
0.3% gel) products, the downloadable Talking Acne with Your Teen
E-guide includes tips to help bridge communication gaps and connect
with teens; ways to boost children's self-esteem; a detailed overview
of acne and how it can best be treated; and advice on how parents
can help their teens keep skin clear and healthy for the long term.
Following
are several of Borba's practical pointers included in the
E-guide:
- Get
to be a know-it-all - Show interest in the issues affecting
your teen by researching the topic beforehand -- whether
it's acne, peer pressure, bullying or dating woes. Be prepared
to back-up your advice with information and facts by framing
the discussion in a way your teen can relate to.
-
Get tech savvy - Learn how to communicate more like a teen.
Parents and even some doctors are texting to get kids to
remember to take their medication. Use text and e-mail to
send reminders/quick updates.
-
Get into your kid's time zone -- Timing is everything, including
talking to your teen at the right time of day. Know when
he/she is most receptive to talking - and make sure you're
available. Hint: it is usually NOT first thing in the morning
or right after school.
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In addition
to the E-guide, www.MyChildsAcne.com
provides other tools for moms, including a back-to-school toolkit
where they can receive e-mail reminders with some tips from Drs.
Borba and Stein Gold to help keep their teen's skin top-of-mind.
They can also access the site to sign up to receive free skin-savvy
text reminders to send to their teens before big school events.
"Research
shows that by their mid-teens, more than 40 percent of adolescents
have acne that requires treatment by a doctor. Many parents and
teens don't know that there is no such thing as a quick-fix - acne
is a long-term problem that requires individualized attention,"
said Stein Gold, director of clinical research and division head
of dermatology at Henry Ford Hospital in Detroit. "I see teens
in my practice every day that are distraught over their acne and
keep trying over-the-counter treatments that aren't doing the trick.
There are a variety of options available by prescription that get
to the root of acne and prevent it from returning, and nearly all
acne cases can be effectively treated by a doctor."
To download
a copy of the Talking Acne with Your Teen E-Guide or for more information,
visit www.MyChildsAcne.com.
About
Differin(R) 0.1% gel, cream and Differin(R) 0.3%(TM)gel
Differin(R)
(adapalene) products are chemically stable, retinoid-like products.
Differin(R) (adapalene) is thought to work deep inside the pores
to help control the cause of the buildup that leads to the formation
of acne. It helps normalize the improper accumulation of skin cells
that plug the pores -- one of the key factors in acne formation.
Topical adapalene products may cause dryness, redness, peeling,
scaling, stinging, burning, or itching where applied, but should
be mild or moderate, occur early in treatment and decrease thereafter.
Other side effects may include skin discomfort and sunburn. Use
of potential irritants or overexposure to sun or sunlamps, extreme
wind or cold, may increase the potential for irritation. Use of
sunscreen and protective clothing is recommended.
For more
information, visit www.differin.com.
About
Acne
Acne vulgaris
is one of the most widely experienced chronic skin diseases. In
recent years, research has lead to a greater understanding of the
pathogenesis of the disease. The disorder begins with the onset
of puberty and is thought to result from hormonal action on the
skin's oil glands (sebaceous glands) leading to plugged pores and
outbreaks. It can be challenging to manage due to the variability
in response to treatment and the need for long-term therapy.
About
Galderma
Galderma,
created in 1981 as a joint venture between Nestle and L'Oreal, is
a fully integrated specialty pharmaceutical company dedicated exclusively
to the field of dermatology. The Company has a presence in 65 countries
with over 1,000 sales representatives and is committed to improving
the health of skin with an extensive line of products that treat
a range of dermatological conditions including: acne, rosacea, psoriasis
& steroid-responsive dermatoses and pigmentary disorders. With
a research and development center in Sophia Antipolis, France Galderma
has one of the largest R&D facilities dedicated exclusively
to dermatology.
Leading
dermatology brands include Differin(R), MetroGel(R) 1%, Clobex(R),
Tri-Luma(R) and Cetaphil(R). Recently launched products include
Pliaglis(TM), a topical anaesthetic for dermatologic procedures
in the United States.
The Company's
website is http://www.galdermausa.com/.
Source:
Galderma
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