First Time In got milk? History, Real Teen Girls to Become "The
9" Next Milk Mustache Stars
Selects Students from Across the Country as Winners in got milk?
Campaign's Search for "The 9"
Time In got milk? History, Real Teen Girls to Become "The
9" Next Milk Mustache Stars.
YORK -- Looking and feeling your best can inspire confidence
and empower you to fulfill your dreams. Nobody knows that better
than the nine amazing teen girls from across the nation who have
been selected by America to don a Milk Mustache and appear together
in a national "got milk?®" ad. It will be the first
time in Milk Mustache history that "real" teens will star
in the iconic campaign.
In February, actress, singer and dancer Julianne Hough unveiled
her own Milk Mustache ad and launched a search for The 9 –
an elite group of teen girls to become the next Milk Mustache stars
and serve as milk ambassadors, having the chance to make a positive
impact on their peers across the country throughout 2011. Hundreds
of teens from around the country submitted videos showing how the
power of milk's nine essential nutrients helps them look lean and
strong on the outside and feel confident and strong on the inside.
and a panel of judges narrowed down the entries to 27 diverse semi-finalists
before America voted on the winners per contest rules and criteria.
Now, nine teen girls have been chosen as the next Milk Mustache
stars and will appear in a national got milk? ad in the pages of
Seventeen magazine this fall.
Lassen (Philadelphia, PA)
Bailey Amaden (Little Rock, AR)
Allison Freeman (Oklahoma City, OK)
Elaine Mann (Baltimore, MD)
Victoria Leggett (Tampa, FL)
Lauren Zimmermann (New Orleans, LA)
Mina Burnside (Nashville, TN)
Kimberly Rosen (Salt Lake City, UT)
Alyssa Collopy (Detroit, MI)
for the Stars – America Chooses The Next Milk Mustache Celebs!
voted and nine girls from around the country got to experience what
it's really like to be a Milk Mustache celebrity – just like
Julianne Hough. They were flown to a photo shoot in New York City
where they met the other winners from across the country before
posing together for their Milk Mustache ad. This elite group of
nine girls will continue to make a positive impact on other teens
throughout the year via their own Power of 9 blog on Seventeen.com
and Facebook.com/BodyByMilk. They'll also have the chance to experience
other milk "insider" opportunities, such as attending
other "VIP" milk events – and some of them may get
a chance to interview an upcoming Milk Mustache celebrity.
from Head to Toe
As the latest
celebrity to don the famous Milk Mustache, Julianne knows that being
active, eating right and drinking lowfat milk help her look great
and feel confident. Whether it's in a glass, cereal bowl, smoothie
or in a latte, milk's an easy way to get nine essential nutrients
that support healthy bones, teeth, skin and help build lean muscle.
been inspiring to see all of the video entries and to hear from
girls how milk helps give them the confidence to do the things they
have always dreamed of," said Julianne. "There are so
many talented, confident girls all across the country. I'm so proud
to announce the 9 winners!"
isn't the only one who counts on milk to look and feel her best.
Registered dietitian and author of "The Beauty Diet,"
Lisa Drayer, M.A., R.D. wants teens to know that making the right
choices, such as eating nutrient-rich foods and drinking lowfat
or fat free milk, can help give teens the confidence to accomplish
9 girls chosen really understand the importance of drinking milk,"
said Drayer. "It's such an easy way to get nine essential nutrients
– and it provides so many benefits, inside and out - like
vitamin A and niacin for smooth, healthy skin and calcium and vitamin
D for strong bones and healthy teeth. And along with exercise, the
protein in milk can help build lean muscle to help you be toned
and fit. The 9 girls will now have the opportunity to spread this
message to their peers to help inspire them to live healthier lives!"
the National Milk Mustache "got milk?"® Campaign
Processor Education Program (MilkPEP), Washington, D.C., is funded
by the nation's milk processors, who are committed to increasing
fluid milk consumption. The National Fluid Milk Processor Promotion
Board, through MilkPEP, runs the National Milk Mustache "got
milk?®" Campaign, a multi-faceted campaign designed to
educate consumers about the health benefits of milk. For more information,
go to www.whymilk.com. Deutsch, A Lowe and Partners Company, is
the creative agency for the National Milk Mustache "got milk?®"
(www.seventeen.com) is the best-selling monthly teen magazine, reaching
more than 13 million readers every month. In each issue, Seventeen
reports on the latest in fashion, beauty, health and entertainment,
as well as information and advice on the complex real-life issues
that young women face every day. Readers can also interact with
the brand on the digital front, with Seventeen mobile (m.seventeen.com).
In addition to its U.S. flagship, Seventeen publishes 13 editions
around the world. Seventeen is published by Hearst Magazines, a
unit of Hearst Corporation (www.hearst.com) and one of the world's
largest publishers of monthly magazines, with nearly 200 editions
around the world, including 14 U.S. titles and 20 magazines in the
United Kingdom, published through its wholly owned subsidiary, The
National Magazine Company Limited. Hearst Magazines is a leading
publisher of monthly magazines in the U.S. in terms of total circulation
(ABC June 2010) and reaches 73 million adults (Spring, 2010 MRI).