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Local News / Food

Thursday, 22 July 2010 7:29 P.M.

Detroit Team Chosen as Finalist in National Competition to Reinvent Fast Food

Leading Agencies Provide Creative Guidance and Support in Final Round

Photo credit: The Rosen Group

The Beet Squad said: “The Yoxi platform has been very exciting. The pace of the game really has us (The Beet Squad) in a mode of thinking and acting quickly which I believe is critical to developing creative solutions to problems like fast food. The feedback we’re received throughout the competition has been invaluable in the ideation and tweaking of our solution, Foodsurge.”

 

NEW YORK — Over the last three weeks, ten teams from across the country faced off in a national challenge to “Reinvent Fast Food.” The challenge comes from Yoxi (pronounced YO-see, www.yoxi.tv), a new interactive competition and social game where teams of problem solvers create and communicate unique solutions to pressing social issues. After two rounds of video submissions and public voting, the battle is down to two finalists. Beginning today, “The Beet Squad” from Detroit will compete against “The Udon Project” from San Francisco.

Public voting will determine the winner. Voting will begin Monday at 3pm, ending Tuesday at midnight PST. To place a vote, visit www.yoxi.tv

Here’s a video that gives a sneak peek at what they did last weekend when they were flown out to New York to work with a top creative agency here on their final round video: http://www.yoxi.tv/post/453

The Udon Project’s idea, “The Pad Thai Project,” is to promote Pad Thai as a healthy but tasty overseas alternative to traditional fast food. The Beet Squad’s “Food Surge” idea is to introduce a group-based daily deal at local restaurants. In an exciting final round twist, two of New York City’s leading creative agencies, Poke and OgilvyEarth, will each be paired with a final-round team to give the ideas a professional polish and help provide a deeper engagement with a wider audience. The public can vote on the final two video presentations from Monday (12/13) at 3pm until Tuesday (12/14) at midnight PST. The winning team, which will receive a cash prize, will be announced on Wednesday (12/15).

Throughout the competition, teams have received direction and commentary from industry experts and notable judges including: Food Politics author Marion Nestle, sustainable food pioneer Michel Nischan, and Whole Foods Market Northeast Region President Christina Minardi. The advertising agencies were the logical final step. “All of our teams have had wonderful opportunities to interact with some of the very best and brightest thought leaders in food and marketing. Now, with the help of these innovative agencies, the final two teams will be poised to bring their ideas one step closer to reality,” explained Yoxi founder Sharon Chang. “Ultimately, this is what Yoxi is all about: a fun way to connect people and channel their passions for social good in a way that’s truly impactful.”

Yoxi competitions (four per year) will touch upon such topics as education, clean energy, recycling, and health. Selection for the next competition will begin in January 2011.


About Yoxi: Yoxi (pronounced YO-see) is a new interactive competition and social game where teams of problem solvers create and communicate unique solutions to pressing social issues. Audiences can vote, comment, pledge, and play along online. Yoxi is a project of TTSL, a grant-making foundation dedicated to facilitating socially responsible living, of which Sharon Chang is Managing Trustee. Visit www.yoxi.tv to learn more. Follow Yoxi on www.twitter.com/yoxi_play. Join Yoxi on www.facebook.com/yoxiplay.

Source: The Rosen Group

 

Photo credit: The Rosen Group

A menu created by The Beet Squad from Detroit

 

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AMERICAJR NETWORK :: COACH'S CORNER PRO SHOP :: SAND CREEK RECORDS :: LIFE MADE EASY