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Local News / Automotive

Wednesday, 20 March, 2013 8:35 PM

2014 Toyota Avalon introduced at SAE Detroit Section meeting

PHOTO BY JEROME RZUCIDLO / ©AMERICAJR.com

The 2014 Toyota Avalon team at the Burton Manor in Livonia, Mich.

 

by Gloria Rzucidlo
gloria1025@yahoo.com

 

 

|

LIVONIA, Mich. -- The 2014 Toyota Avalon full-size sedan made its debut during a meeting of the SAE Detroit Section on Tuesday evening inside the Burton Manor Banquet and Conference Center in Livonia, Mich. The gasoline-powered model of the Avalon gets 25 mpg while the hybrid version achieves 40 mpg. It is the lightest vehicle in its segment. The Avalon has 10 airbags, vehicle stability control and a blind spot monitor, just to name a few. It is the best in segment on wind noise. Innovation is the key to customer satisfaction. The headlamps feature a first-in-the-world design.

Ben Jimenez, the Avalon's Design Manager, says the Avalon is the most American Toyota ever. "In the fourth generation Avalon, we aimed to redefine Toyota in an elegant and athletic way. We have one design direction. The front design is critical to a sporty and athletic design. It was critical we move the design needle in a big way. The final model looks cool. The large front grill sets a new image. It is confident and optimistic. It achieves a bold and target image showing a confident and agile stance.

"The interior allows our customers to have a high sense of comfort," he added. "It combines personal space and spaciousness. We focused on a premium interior. There is accent stitching in the seats. Special attention was given to entertaining. The interior reflects a clean and high tech image. Every detail expresses high craftsmanship. There are two new colors: Moulin Rouge for the exterior and Champagne MICA for the interior."

Jeff Ayotte, Toyota's Sub Chief Product Engineer, explained the role of manufacturing in relation to the Avalon. "There are three divisions in North America, which are involved in the production of the Avalon. The three units work together. Production engineers had to regain and stabilize volumes with support of new and innovative styling and design. The exterior styling needed 'aggressive' exterior styling. The high quality interior required a complete facelift."

Randall Stevens, the Avalon's Chief Engineer, congratulated the students involved in Student's Engineer Day. "In 1995, the introduction of the Avalon was monumental. Avalon is the first vehicle developed in the United States with the goal of producing better cars. We have the largest manufacturing plant in North America." Since 2005, Toyota Technical Center has over 1,100 employees in seven locations. In eight short years, Avalon has developed distinctive styling and top-level performance with a high-quality interior.

Jeremy Goddard, SAE Detroit Section Chair, thanked Johnson Controls for sponsoring the social hour. "Today was Student Engineer Day, a chance to experience a real workday in engineering. These are our future engineers," says Goddard. The students stood up and were recognized. He also noted upcoming SAE events.

The next SAE Detroit Section meeting will feature the 2014 Jeep Grand Cherokee EcoDiesel during the 2013 SAE World Congress on Wednesday, April 17 at 5:30 p.m. inside Cobo Center in downtown Detroit.

For more information about the SAE Detroit Section or to purchase tickets to upcoming meetings, visit www.sae-detroit.org.

Related Stories: 2013 Cadillac XTS luxury sedan unveiled at SAE Detroit Section meeting; 2013 Ford Fusion revealed at SAE Detroit Section meeting; The automotive industry has turned a corner, panelists agree

 

PHOTO BY JEROME RZUCIDLO / ©AMERICAJR.com

Attendees mingling during the social hour

 

PHOTO BY JEROME RZUCIDLO / ©AMERICAJR.com

SAE Detroit Section Chair Jeremy Goddard

 

PHOTO BY JEROME RZUCIDLO / ©AMERICAJR.com

Randall Stevens, the Avalon's Chief Engineer at the Toyota Technical Center

 

PHOTO BY JEROME RZUCIDLO / ©AMERICAJR.com

Ben Jimenez, Project Chief Designer, Calty Design Research, Inc., a subsidiary of Toyota Motor Corporation

 

PHOTO BY JEROME RZUCIDLO / ©AMERICAJR.com

Jeff Ayotte, Sub Chief Product Engineer at Toyota Motor Engineering & Manufacturing, North America, Inc.

 

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