Saturday, 22 September, 2007 0:09 AM
A New Interactive Consumer Experience
Highlighting Successful Weight Loss Strategies is Coming to a Mall
Consumer Healthcare Launches Nationwide "alli Experience(R)"
Mall Tour to Help Americans Make Informed and Healthier Eating Decisions
-- Today, GlaxoSmithKline Consumer Healthcare (NYSE:GSK) announces
the launch of the "alli Experience" mall tour. The "alli
Experience" mall tour will stop in 12 major U.S. cities to
educate overweight adults on healthy weight loss strategies as well
as introduce them to the alli program.
Launched in June 2007,
alli (orlistat 60 mg) is the only FDA-approved weight-loss product
available to overweight adults without a prescription. It is the
first clinically-proven over-the-counter weight loss product to
be combined with a comprehensive support program (www.myalli.com).
The "alli Experience" tour will speak to current alli
users, consumers considering the product and those who tried the
program and decided they weren't ready to commit.
"Based on consumers'
positive feedback of the 'alli Experience,' the initial installation
in New York City earlier this year where over 10,000 people visited
in 19 days, we have decided to continue the momentum and take that
unique experience to others across the U.S." says Steven L.
Burton, vice president, Weight Control, GlaxoSmithKline Consumer
Healthcare. "We want to make sure as many people as possible
have a chance to experience this unique educational exhibit which
will provide them with extremely useful information on the alli
program so they can make a fully-informed decision whether they
are ready to commit to trying alli. We chose to take the alli Experience
to malls across the country as the environment provides a perfect
setting for us to talk to consumers in a place that's convenient
The "alli Experience"
mall tour is designed to help overweight adults adopt the principles
of modest, gradual weight loss. The multi-media exhibit, divided
into 3 zones, encourages visitors to embrace a more realistic approach
to diet and exercise for improved health. The exhibit will also
help overweight people who want to lose weight determine if they
are ready to commit to trying alli.
-- Zone 1 ("You"):
In this area visitors can learn about empowerment and
how to take the first step towards weight loss.
-- Zone 2 ("Food"):
Visitors are then greeted by a registered dietician
who can provide tips for healthy eating and strategies for safe
-- Zone 3 ("alli"):
In the final zone consumers learn more about the
product through a number of interactive stations. This area helps
visitors find out if they are ready for a true weight loss commitment
or still hoping for a quick fix. They can ask a pharmacist questions
about taking alli while on other medications. They can also
learn how alli can help them lose 50 percent more weight than dieting
The "alli Experience"
mall tour will take place from September 21 through November 18,
2007 stopping in popular malls in Atlanta (North Point Mall), Chicago
(Northbrook Court), Dallas (Stonebriar Centre), Detroit
(Lakeside Mall), Houston (Houston Galleria), Los Angeles
(Glendale Galleria), Minneapolis (Mall of America), Long Island,
NY (Roosevelt Field), Philadelphia (King of Prussia Mall), St. Louis
(Saint Louis Galleria), San Jose (Valley Fair) and Washington, DC
(Tysons Galleria). The "alli Experience" exhibit is free
of charge and will be open daily (12:00pm to 7:00pm Monday through
Saturday; 11:00am to 6:00pm on Sunday). Teenagers and children unaccompanied
by an adult will not be allowed entrance into the exhibit.
Consumers visiting the
alli Experience will take away educational information and tools
such as brochures, recipes and meal planners to help support the
alli program. Those who cannot attend the exhibit can experience
it online by visiting www.myalli.com/tour/.
alli is currently available
in pharmacies and mass retailers nationwide. For more information
about alli and the alli program, go to http://www.myalli.com/.
Information on alli and the alli program are also available in Spanish
Weight Loss Aid
alli (orlistat 60mg),
the only FDA-approved weight-loss product available to overweight
adults without a prescription, combines a clinically-proven product
with a comprehensive individualized action plan. The alli program
encourages modest, gradual weight loss, known by experts as the
best way to lose weight. alli is to be taken three times a day with
meals containing fat and has been available in pharmacies and mass
retailers nationwide since June 15, 2007.