Friday, 23 May, 2008 1:46 PM
Prepares for 87 Minutes of Steam-Grilled Ecstasy
27, 2008, 2:00 p.m. - 3:27 p.m. Only - White Castle(R) Sliders(TM)
Just 27 Cents Each!
courtesy of PRNewsFoto/WHITE CASTLE SYSTEMS,INC.
-- White Castle restaurants mark their 87th year in business
in 2008 and they're celebrating in style. During National Hamburger
Month, White Castle is recognizing their loyal customers by turning
back the clocks for 87 minutes of vintage-priced, 27 cent hamburgers,
May 27, 2:00 p.m. -- 3:27 p.m. only. White Castle is the official
sponsor of National Hamburger month, celebrated every year May 1-31.
All White Castle locations in Chicago, Cincinnati, Detroit and New
York will be serving up the famous, tasty steam-grilled burgers
at a vintage price, 27 cents each -- for 87 minutes only, on one
day only, May 27th, from 2:00 p.m. to 3:27 p.m. (limit 10). "We
hope to make many White Castle cravers very happy during those 87
minutes at our participating locations," said marketing VP
Kim Bartley. Over 250 locations will participate in the 87-minute
Selected White Castle
locations in Columbus, Indianapolis, Louisville, Nashville, Minneapolis,
Northeast Ohio, New Jersey and St. Louis will also participate in
the 27 cent celebration.
The offer applies to
customers visiting a participating White Castle restaurant between
2:00 p.m. and 3:27 p.m. on Tuesday, May 27, 2008 only, limit ten
27-cent hamburgers per person. The promotion is limited to drive-thru
or dine-in; no phone orders will be accepted. The promotion will
be supported with in-store posters and reader board messages.
White Castle opened its
first restaurant in Wichita, Kansas, in 1921 and sold its burgers
for only 5 cents. During the 1930s prices increased slowly. It was
1950 before the price of a hamburger rose from 10 to 12 cents. The
12-cent price held until 1967 when the price of a burger increased
to 14 cents. The price of a Slider didn't reach the 27-cent mark
until the early 1980s. While prices have always varied from city
to city, the average price of a White Castle hamburger today is
White Castle owns and
operates 413 restaurants in Chicago, Cincinnati, Columbus, Detroit,
Indianapolis, Louisville, Minneapolis, Nashville, New Jersey, New
York, and St. Louis. For more information go to www.whitecastle.com.
Source: White Castle