DETROIT
-- Nissan
has been absent from the North American International
Auto Show (NAIAS) for the past three years. Carlos
Tavares came to the 23rd Annual Society of Automotive
Analysts (SAA) Automotive Outlook Conference to make
a big announcement. The Executive Vice President of
Nissan said the automaker will return to the NAIAS
in January 2012 as an exhibitor. Nissan is now selling
the Leaf, a 100-percent electric vehicle, in several
markets across the country.
Tavares
graduated from the Ecole Centrale de Paris in 1981
with a degree in engineering. He started working at
Renault, where he spent 23 years in engineering and
management roles including program director for C-segment
cars. Then, he transferred to Alliance partner Nissan
in April 2004 as a program director. He was appointed
vice president of product strategy and product planning.
In 2005, he was named executive vice president and
elected as a member of the board of directors.
"We
are launching new product and our business is growing,"
Tavares said. "The Rogue is shifting operations
to Smyrna, Tenn. by 2012. We are quite bullish about
our future. We are growing throughout the world. We
are soon in a sweet spot of manufacturing efficiency.
We are pleased to be in a leadership position. Let
the consumer decide. We will continue to bring product.
Nissan is a company on the move. A 21 percent increase
in sales. Last year, we launched the Nissan Juke.
Infiniti continues to be a bright spot for us."
During
the question-and-answer session, someone asked the
Nissan executive vice president about the increased
violence in Mexico. Nissan operates several manufacturing
plants and dealerships in the country.
"Our
Mexican manufacturing hub is a success story,"
he explained. "Some issues in the north part
of the country, dealer related. The situation did
not affect our operations there."
Economists
agree the automotive industry is becoming profitable
again
Rebecca
Lindland is the director of automotive research for
North and South America at IHS Global Insight. She
is in charge of the monthly U.S., Canadian and Mexican
sales forecasts in the North American Light-Vehicle
Forecast Report. IHS purchased Global Insight in 2008.
Light
vehicle sales are expected to rise for the next few
years. Unit sales are predicted to be 13.1 million
at the end of this year, 14.9 million at the end of
2012 and 16 million at the end of 2013, according
to Lindland.
"We
are just starting to get back to historical norms,"
she said. "A lot of growth from Volkswagen. The
German market is a lot different from the American
market. People have a different perception of what
they want in their vehicles. Consumers turned away
from smart. We're looking for sales to increase. We've
got to capture Generation Y."
Jeff
Schuster is the executive director of global forecasting
and product analysis at J.D. Power and Associates.
He received a Bachelor's degree in finance and a Master's
degree in corporate finance from Walsh College. Schuster
started his career as a treasury analyst for Lear
Corporation. He accepted a position J.D. Power and
Associates in 1996.
North
American production increased 38 percent to 11.8 million
units in 2010. It is expected to increase to 12.6
million units at the end of this year, according to
Schuster. That is a seven percent increase.
"We're
more conservative with our outer years," he explained.
"Baby boomers are staying in the market longer.
In 2010, we lost 35 model vehicles. There will be
60 new entries from 2011 to 2013. Introductions will
be on the smaller skew of the spectrum. Consumers
have a lot more choices. The health of the industry
is improving.
Ellen
Hughes-Cromwick is the chief economist for Ford Motor
Company. She received a Master's degree in international
development and a Ph.D. in economics at Clark University
in Worcester, Mass. Hughes-Cromwick is a member of
the board of directors for the National Association
for Business Economics where she served as NABE President
from 2007 to 2008.
"We're
seeing a four percent recovery in the U.S.,"
she said. "I was a little bit concerned about
the U.K. We're in transition in terms of the U.K.
Emerging markets include China East, China Central
and India. Mexico is on the cusp of recovery with
a five percent annual growth rate."
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