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A Tour of Battle Creek, Michigan

"Cereal City U.S.A" • FireKeepers Casino • Calhoun County

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

From 1969 to 1977, Kellogg's acquired various small businesses including Salad Foods, Fearn International, Mrs. Smith's Pies, Eggo, and Pure Packed Foods; however, it was later criticized for not diversifying further like General Mills and Quaker Oats were.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Post Foods, LLC, also known as Post Cereals (formerly Postum Cereals) was founded by C.W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris Companies in 1985.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

On November 15, 2007, Kraft announced that it would spin off Post Cereals and merge that business with Ralcorp Holdings. That merger was completed August 4, 2008. The official name of the company became Post Foods, LLC.

 

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Unauthorized duplication or use of Text, Site Template, Graphics and or Site Design is Prohibited by Federal and International laws. See our Notice/Disclaimer.

AMERICAJR NETWORK :: COACH'S CORNER PRO SHOP :: SAND CREEK RECORDS :: LIFE MADE EASY