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2014 CHEVROLET DETROIT BELLE ISLE GRAND PRIX :: Verizon IndyCar Series Race

 

THE STREETS OF BELLE ISLE

Saturday, May 31 - Sunday, June 1, 2014 on ABC

 

Shinola Returns as Chevrolet Detroit Belle Isle Grand Prix Partner

 
Photo credit: LAT

Chevrolet Detroit Belle Isle Grand Prix drivers and executives show off their Shinola watches during a panel discussion on the Grand Prix.

 

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DETROIT, Mich. – One of the most creative and unique manufacturing companies in Detroit is returning as a key partner for the 2014 Chevrolet Detroit Belle Isle Grand Prix.

Shinola, known for its handcrafted Detroit-built watches, bicycles, journals and leather goods, will return as a Grand Prix sponsor and serve as the Official Timepiece and Timekeeper of the Grand Prix, held May 30-June 1 at the Raceway at Belle Isle Park.

Grand Prix officials are thrilled to continue the relationship with Shinola, the American design brand that is proud to call Detroit home. As a part of the partnership, Shinola will also continue as the exclusive sponsor of the Winner’s Circle at the Grand Prix. The winners of both IndyCar Series races will be presented with a Shinola, Detroit-built, timepiece while the winners of the other races during the course of the weekend at the Grand Prix will be presented Shinola custom leather products. In addition, the company will have an increased presence throughout race weekend with an activation area in the Meijer Fan Zone and a retail experience in the Corporate Chalets.

Shinola’s commitment to Detroit is clear – the company currently employs over 200 people in the US, 175 in which are in Detroit alone and they will continue to train local workers on the manufacturing processes involved in producing products that are built to last. Shinola is excited to be part of the reinvigoration of Detroit and the spirit of manufacturing which is the foundation of the city. The company was founded in 2011 and searched the country before building its state-of-the-art watch factory in the Midtown Detroit campus of The College for Creative Studies.

“We are very proud to continue to grow our partnership with Shinola, a world-class company based right here in Detroit,” said Bud Denker, Event Chairman of the Chevrolet Detroit Belle Isle Grand Prix. “Shinola’s success is a perfect example of what can be achieved with hard work, creativity and determination in Detroit and we want to continue to help them share their story through the international platform of the Grand Prix.”

Several of the top drivers that will be competing at this summer’s Chevrolet Detroit Belle Isle Grand Prix helped showcase Shinola products on Friday, January 24, when they visited the Motor City. Chevrolet IndyCar Series drivers Juan Pablo Montoya and Charlie Kimball, along with Pirelli World Challenge Cadillac Racing drivers Johnny O’Connell and Andy Pilgrim, wore their Shinola watches as they helped promote this year’s event and during their visit to the North American International Auto Show in Detroit on Friday afternoon (image attached). The drivers also got a tour of Shinola’s factory on their visit to witness first-hand how these precision watches and goods are built here in Detroit.

“This first-class event puts Detroit in the spotlight for all the right reasons and we are proud to be a part of this iconic city’s continued success,” said Jacques Panis, President, Shinola.


ABOUT SHINOLA

In 2011, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last, and they should be built right here in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. We built our watch factory within the College for Creative Studies in the former Argonaut building. As a new company with a storied name, we stand for skill at scale, the preservation of craft, the beauty of industry. For more information, visit www.Shinola.com.

 

ABOUT THE CHEVROLET DETROIT BELLE ISLE GRAND PRIX:

The Chevrolet Detroit Belle Isle Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. Scheduled for May 30-June 1, 2014, the event will include the Chevrolet Indy Dual in Detroit presented by Quicken Loans featuring cars of the IndyCar Series, the Chevrolet Sports Car Classic presented by the Metro Detroit Chevy Dealers with the sports cars of the TUDOR United SportsCar Championship, the Cadillac V-Series Challenge presented by the Metro Detroit Cadillac Dealers featuring the cars of the Pirelli World Challenge Series and the SPEED Energy Stadium SUPER Trucks Series. Partners for the 2014 Grand Prix include General Motors, Quicken Loans and MotorCity Casino Hotel. For more information, visit www.DetroitGP.com and follow our social media pages at www.facebook.com/detroitgp and www.twitter.com/detroitgp.


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