August 21, 2011 on ESPN
at MIS? Let us help!
Rookie Pit Stop’ program is designed as a welcome
for first-time guests to MIS
Mich. — A NASCAR race is more than a sporting
event. It’s a vacation, an experience, a way of
life. Some fans, especially first-timers, may need a little
help to make the most of the thrill and understand the
So for fans visiting Michigan International Speedway for
the first time during the August 19-21 Pure Michigan 400
race weekend, having a fellow race fan give friendly advice
when you arrive could be extremely beneficial. That’s
exactly what the track’s new “MIS Rookie Pit
Stop” program is designed to do.
Throughout the race weekend, first-time race fans are
asked to stop by the MIS Rookie Pit Stop welcome tent
and ask a member of the speedway’s Fan Advisory
Board (FAB) and some motorsports insiders for tips and
advice on how to understand the speedway and the sport
“Whether you are a newcomer to MIS or a seasoned
veteran, we want each and every fan to walk away from
the Pure Michigan 400 race weekend with a positive experience,”
MIS Director of Guest Services Tim Booth said. “There
are so many things to do and experience at MIS on a race
weekend, we felt this new program will help first-time
fans and new fans engage with members of our Fan Advisory
Board and get some great tips on how to make their race
weekend a more enjoyable one.”
The program is being initiated as a way to build fan-to-fan
relationships with new guests and make sure their first
time at MIS is a positive one.
What exactly is wedge? What’s the wave-around rule
and what’s a ‘lucky dog’? How does a
driver know when to pit and why did they pick that pit
road spot? These are some of the things new race fans
want and need to know.
Combine a 106,000-seat venue on 1,400 acres, and a 43-car
field of 48s, 24s, 88s and 14s – it’s enough
to intimidate anyone.
The welcome tent will be located near the main Gate 24
ticket office in the New Holland Fan Plaza. The hours
of the welcome tent are as follows:
12 p.m. – 3 p.m.
5:30 p.m. – 7:00 p.m.
Saturday, August 20
8 a.m. – 11 a.m.
Sunday, August 21
8 a.m. – 11 a.m.
activities in the welcome tent are not structured or stuffy.
This is a simple, one-on-one interaction among the Fan
Advisory Board and guests.
The track’s Fan Advisory Board has been instrumental
in assisting the speedway with fan initiatives like the
Rookie Pit Stop Program. FAB members have been active
answering questions on the MISpeedway.com website. Fans
can visit the PLAN YOUR VISIT tab on the site and click
on the ASK AN MIS FAN link to ask a specific question
for the FAB.
A drop-down box allows the fan to select the topic of
their question. Subject matter experts are available for
questions about everything racetrack-related including
traffic, camping, hospitality, pit passes, seating, ticket,
gates and facility questions.
It’s like a virtual guide to all things MIS because
each FAB member has varying degrees of racetrack experience
“All of the Fan Advisory Board members are excited
about the Rookie Pit Stop,” FAB member Mike Carpenter
of Walled Lake, Mich., said. “We enjoy and embrace
the opportunity to help first-time fans out with their
experience during the Pure Michigan 400 race weekend.
Our board will help in any way that we can.”
Nestled in the lush Irish Hills of Southeastern Michigan,
Michigan International Speedway is the Great Escape, a
venerable NASCAR national park where fans can get away
and enjoy the very best in racing and camaraderie. It’s
the love of racing and the thrill of a great time for
race fans and drivers alike.
Keep up with Michigan International Speedway via Twitter
or on Facebook at www.facebook.com/MISpeedway.
Join our Mobile Fan Club by texting MISCLUB on a Sprint
Handheld or other mobile device to 69050 on a Sprint Smartphone
or other mobile device. Standard text message rates may
NASCAR Sprint Cup Series tickets for the Pure Michigan
400 on Aug. 21 are as low as $30 while supplies last.
or call the MIS ticket hotline at 800-354-1010 today to
take advantage of great pricing for 2011 events at MIS.
The ticket office is open 9 a.m. to 9 p.m. Monday-Friday;
and 9 a.m. to 7 p.m. Saturday and Sunday.
As always, parking is free at MIS – and the track
allows coolers through the gates. Check the speedway’s
website for details.
Michigan International Speedway
Pure Michigan 400 Race Coverage Index.
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Free Driving Directions to Michigan International Speedway
the MIS Ticket Hotline
354-1010 or (517) 592-6672
online 24/7 at www.MISpeedway.com
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