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Brendan
Shanahan wins Mark Messier Leadership Award
NEW
YORK -- Today at a press conference in New
York, Mark Messier, six-time Stanley Cup(R) champion and 16-time
NHL(R)
All-Star, presented the first-ever Mark Messier Leadership Award
to New
York Rangers left wing, Brendan Shanahan, in recognition of his
exemplary leadership on and off the ice.
The three-time
Stanley Cup champion and seven-time NHL All-Star signed
as an unrestricted free agent with the New York Rangers for the
2006-2007 season. Shanahan has already registered 12 goals and eight
assists for 20 points in 15 games to start the 2006-07 season. He
has
recorded six multi-point games and at least one point in 13 of the
team's 15 games thus far. Shanahan's 10 goals in October led the
Rangers and tied for the league lead with Buffalo's Chris Drury
and
Atlanta's Marian Hossa. Among league leaders, Shanahan is in the
top
ten in several offensive categories, including goals (3rd), power
play
goals (T-3rd), points (10th), power play points (T-5th) and shots
on
goal (4th).
On November
6th, this 19-year veteran was named the NHL's "Third Star"
of the week when he tallied two goals and three assists in four
games.
On opening night, in his Rangers/MSG debut on October 5 vs. Washington,
he tallied two goals, including his 600th career NHL goal, to become
only the 15th player in NHL history to reach that milestone. To
date,
Shanahan is tied for 12th among the NHL's all-time goal scoring
leaders
(610) and ranks 32nd all-time in points with 1,252. One of the
highlights of his career was playing on the gold medal winning Canadian
team at the 2002 Olympics in Salt Lake City.
Since coming
to New York, Shanahan has been an outstanding presence in
the Rangers' dressing room. With his wealth of experience, he has
been
able to assist Jaromir Jagr and Martin Straka in leading a youthful
team
with talented experience to an 8-6-1 overall record and a 6-2-0
record
on the road.
"The
key word about Brendan is his presence," says Rangers coach
Tom
Renney. "It's his presence on the ice, in our locker room and
in
practice -- wherever he is, he's a real gentleman."
Not only
do his past accomplishments and on-ice achievements make his
teammates pay attention when he speaks, but his dedication to the
community and continued cooperation with the media show them what
it
takes to be a true professional. He quietly and without fanfare
reaches
out to many people in need and his giving spirit knows no bounds.
"It
is truly an honor to present the first award to Brendan Shanahan.
Over the years I have played with Brendan representing Canada in
International competition and against him through most of my career.
I
have always known him to be the ultimate professional both on and
off
the ice," says Mark Messier. "His work ethic is incredible
and his
dedication to his team motivates his teammates to make the same
commitment. He has had an impressive start this season and his
contributions away from the game speak to the leadership skills
he
embodies as a person. Brendan will be a key component of the New
York
Rangers' success this season providing leadership on the ice, in
the
dressing room and through his dedication to the community."
Shanahan
won the NHL's King Clancy Memorial Trophy in 2002-03 as the
"player who best exemplifies leadership qualities on and off
the ice and
has made a noteworthy humanitarian contribution in his community."
While playing in Detroit, Shanahan joined forces with the Detroit
Fire
Department to institute a program in honor of his late father who
was a
firefighter. To prevent unnecessary house fire related deaths, he
started a program with the City of Detroit to assist low-income
families
with the purchase and installation of smoke detectors. Shanahan
purchased the first 800 detectors for the program and produced a
Public
Service Announcement to support the campaign. Due to his generosity
and
commitment, the Detroit Fire Department named Shanahan their Outstanding
Citizen of the Year.
Shanahan
is also active with the Make-A-Wish Foundation, often visiting
and hosting terminally ill children and adults at games and practices.
When Shanahan scored his 400th career goal, he sent the special
puck to
a child suffering from cancer who was also named Brendan. The two
had
formed an unbreakable bond with family visits to Red Wings home
games
continuing over the next three years. When the younger Brendan
eventually lost his battle with cancer, Shanahan saluted his friend
by
scoring a hat trick just days after losing his young buddy. The
next
day he served as a pallbearer at his funeral as Brendan's superstar
friend, not as a superstar athlete.
The new
Mark Messier Leadership Award(TM), presented by COLD-fX+*, is
being inaugurated during the 2006/07 NHL season. It will be given
to a
player selected by Mark who best exemplifies leadership skills on
and
off the ice. The criteria for the award includes athletic performance,
the ability to motivate and influence teammates, a commitment to
community and charitable causes, a dedication to a professional
attitude
and as a representative of their sport and as a positive role model
in
society.
Over the
course of the season, five NHL players will be honored with
monthly awards. The NHL will assist in the identification and
qualification of potential recipients with the final decision being
made
by Mark. COLD-fX, the official immune enhancer of the NHL, will
donate
$5,000 to each of the five winner's favorite charities. Each winner
will also receive a COLD-fX Luxury Healthy Lifestyle gift basket,
which
includes a year's supply of COLD- fX.
At the end
of the regular season, one overall Leader of the Year for the
2006/07 NHL season will be named the recipient of the Mark Messier
Leadership Award presented by COLD-fX. The Leader of the Year will
have
their name permanently engraved on the Mark Messier Leadership Award.
COLD-fX will donate $25,000 to the overall winner's favorite charity.
About
COLD-fX
COLD-fX,
a breakthrough product underscored by scientific leadership, is
known as "Canada's best kept secret" and is now available
to U.S. consumers for the first time. COLD-fX is the only natural
immune enhancing supplement on the market to complete Phase II clinical
trials, which have proven its safety and efficacy. A pivotal clinical
trial conducted on COLD-fX was recently included in the Office of
Dietary Supplements Division of the National Institutes of Health's
Annual Bibliography of Significant Advances in Dietary Supplements
Research.
In the United
States, COLD-fX is classified and regulated as a dietary supplement
recommended for strengthening the immune system.* COLD-fX can be
used daily, anytime of year, and has been shown to strengthen the
immune system by enhancing the effects of various cellular components
including Natural Killer (NK) cells and macrophages.*
COLD-fX
has a multi-year partnership with the National Hockey League
(NHL(R)) and the National Hockey League Players' Association (NHLPA)
and
has been named the official immune enhancer of the league. CV
Technologies has also secured NHL legend and six-time Stanley Cup
champion Mark Messier as an official spokesperson for COLD-fX. Messier
has joined forces with the NHL and the NHLPA to support the introduction
of Canada's top selling and #1 pharmacist-recommended cold remedy
into
the U.S. as an immune enhancer.
About
CV Technologies
CV Technologies, founded in 1992, is a global leader in the development
and commercialization of naturally derived, evidence based, clinically
tested medicines for disease prevention and health maintenance.
The
Company's lead product -- Cold-fX(TM) -- the top selling cold and
flu
remedy in Canada according to ACNielsen (52 weeks ending September
6,
2006), strengthens the immune system and is widely used as a leading
over-the-counter (OTC) remedy for preventing and relieving cold
and flu
infections. Cold-fX(TM), with its unique and patented mechanism
of
action was standardized according to the Company's ChemBioPrint
(CBP)
Process. The CBP process precisely identifies the chemical profile
and
biological activity of multi-active compounds in evidence-based
natural
therapeutics. The CBP process also provides a manufacturing protocol
that ensures each batch of the final product delivers verifiable
and
provable health benefits. All patents and trademarks related to
international rights are held by fX Life Sciences International
GmbH.
Cold-fX is distributed in the U.S. by Cold-fX Pharmaceuticals (USA)
Inc.
Both companies are wholly-owned subsidiaries of CV Technologies.
The National
Hockey League, founded in 1917, is the second oldest of the
four major team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from 19 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are educated,
wired and the youngest of all of the fans of any other professional
sport.
During the
2006-07 season, the NHL's national television partners --
Versus, NBC, TSN, and CBC -- will broadcast a total of 230
regular-season games. The NHL Network is a 24-hour hockey channel
available on digital cable and satellite throughout Canada. The
home
for the hockey fan, the NHL Network's schedule is devoted exclusively
to
the sport of hockey with a roster that features live games, highlight
shows, player profiles and interviews, vintage hockey, international
and
amateur hockey, as well as original and "All Access" programming.
The
NHL Network's signature show, "NHL On The Fly," airs nightly
during the
season, giving hockey fans live look-ins, highlights and analysis
to NHL
games all across the League. The NHL Network web site is located
at
http://www.nhlnetwork.ca/.
Through
NHL Foundation, the League's charitable arm, the NHL raises
money and awareness for Hockey Fights Cancer, Hockey's All-Star
Kids and
NHL Diversity, and supports the charitable efforts of all NHL players.
For more information on the NHL, log on to http://www.nhl.com/.
Source:
CV Technologies
AmericaJR.com
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