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NHL Hockey News

Brendan Shanahan wins Mark Messier Leadership Award
Source: PR Newswire
www.prnewswire.com

NEW YORK -- Today at a press conference in New York, Mark Messier, six-time Stanley Cup(R) champion and 16-time NHL(R) All-Star, presented the first-ever Mark Messier Leadership Award to New York Rangers left wing, Brendan Shanahan, in recognition of his exemplary leadership on and off the ice.

The three-time Stanley Cup champion and seven-time NHL All-Star signed as an unrestricted free agent with the New York Rangers for the 2006-2007 season. Shanahan has already registered 12 goals and eight assists for 20 points in 15 games to start the 2006-07 season. He has recorded six multi-point games and at least one point in 13 of the team's 15 games thus far. Shanahan's 10 goals in October led the Rangers and tied for the league lead with Buffalo's Chris Drury and Atlanta's Marian Hossa. Among league leaders, Shanahan is in the top ten in several offensive categories, including goals (3rd), power play goals (T-3rd), points (10th), power play points (T-5th) and shots on goal (4th).

On November 6th, this 19-year veteran was named the NHL's "Third Star" of the week when he tallied two goals and three assists in four games. On opening night, in his Rangers/MSG debut on October 5 vs. Washington, he tallied two goals, including his 600th career NHL goal, to become only the 15th player in NHL history to reach that milestone. To date, Shanahan is tied for 12th among the NHL's all-time goal scoring leaders (610) and ranks 32nd all-time in points with 1,252. One of the highlights of his career was playing on the gold medal winning Canadian team at the 2002 Olympics in Salt Lake City.

Since coming to New York, Shanahan has been an outstanding presence in the Rangers' dressing room. With his wealth of experience, he has been able to assist Jaromir Jagr and Martin Straka in leading a youthful team with talented experience to an 8-6-1 overall record and a 6-2-0 record on the road.

"The key word about Brendan is his presence," says Rangers coach Tom Renney. "It's his presence on the ice, in our locker room and in practice -- wherever he is, he's a real gentleman."

Not only do his past accomplishments and on-ice achievements make his teammates pay attention when he speaks, but his dedication to the community and continued cooperation with the media show them what it takes to be a true professional. He quietly and without fanfare reaches out to many people in need and his giving spirit knows no bounds.

"It is truly an honor to present the first award to Brendan Shanahan. Over the years I have played with Brendan representing Canada in International competition and against him through most of my career. I have always known him to be the ultimate professional both on and off the ice," says Mark Messier. "His work ethic is incredible and his dedication to his team motivates his teammates to make the same commitment. He has had an impressive start this season and his contributions away from the game speak to the leadership skills he embodies as a person. Brendan will be a key component of the New York Rangers' success this season providing leadership on the ice, in the dressing room and through his dedication to the community."

Shanahan won the NHL's King Clancy Memorial Trophy in 2002-03 as the "player who best exemplifies leadership qualities on and off the ice and has made a noteworthy humanitarian contribution in his community." While playing in Detroit, Shanahan joined forces with the Detroit Fire Department to institute a program in honor of his late father who was a firefighter. To prevent unnecessary house fire related deaths, he started a program with the City of Detroit to assist low-income families with the purchase and installation of smoke detectors. Shanahan purchased the first 800 detectors for the program and produced a Public Service Announcement to support the campaign. Due to his generosity and commitment, the Detroit Fire Department named Shanahan their Outstanding Citizen of the Year.

Shanahan is also active with the Make-A-Wish Foundation, often visiting and hosting terminally ill children and adults at games and practices. When Shanahan scored his 400th career goal, he sent the special puck to a child suffering from cancer who was also named Brendan. The two had formed an unbreakable bond with family visits to Red Wings home games continuing over the next three years. When the younger Brendan eventually lost his battle with cancer, Shanahan saluted his friend by scoring a hat trick just days after losing his young buddy. The next day he served as a pallbearer at his funeral as Brendan's superstar friend, not as a superstar athlete.

The new Mark Messier Leadership Award(TM), presented by COLD-fX+*, is being inaugurated during the 2006/07 NHL season. It will be given to a player selected by Mark who best exemplifies leadership skills on and off the ice. The criteria for the award includes athletic performance, the ability to motivate and influence teammates, a commitment to community and charitable causes, a dedication to a professional attitude and as a representative of their sport and as a positive role model in society.

Over the course of the season, five NHL players will be honored with monthly awards. The NHL will assist in the identification and qualification of potential recipients with the final decision being made by Mark. COLD-fX, the official immune enhancer of the NHL, will donate $5,000 to each of the five winner's favorite charities. Each winner will also receive a COLD-fX Luxury Healthy Lifestyle gift basket, which includes a year's supply of COLD- fX.

At the end of the regular season, one overall Leader of the Year for the 2006/07 NHL season will be named the recipient of the Mark Messier Leadership Award presented by COLD-fX. The Leader of the Year will have their name permanently engraved on the Mark Messier Leadership Award. COLD-fX will donate $25,000 to the overall winner's favorite charity.

About COLD-fX

COLD-fX, a breakthrough product underscored by scientific leadership, is known as "Canada's best kept secret" and is now available to U.S. consumers for the first time. COLD-fX is the only natural immune enhancing supplement on the market to complete Phase II clinical trials, which have proven its safety and efficacy. A pivotal clinical trial conducted on COLD-fX was recently included in the Office of Dietary Supplements Division of the National Institutes of Health's Annual Bibliography of Significant Advances in Dietary Supplements Research.

In the United States, COLD-fX is classified and regulated as a dietary supplement recommended for strengthening the immune system.* COLD-fX can be used daily, anytime of year, and has been shown to strengthen the immune system by enhancing the effects of various cellular components including Natural Killer (NK) cells and macrophages.*

COLD-fX has a multi-year partnership with the National Hockey League
(NHL(R)) and the National Hockey League Players' Association (NHLPA) and has been named the official immune enhancer of the league. CV Technologies has also secured NHL legend and six-time Stanley Cup champion Mark Messier as an official spokesperson for COLD-fX. Messier has joined forces with the NHL and the NHLPA to support the introduction of Canada's top selling and #1 pharmacist-recommended cold remedy into the U.S. as an immune enhancer.

About CV Technologies
CV Technologies, founded in 1992, is a global leader in the development and commercialization of naturally derived, evidence based, clinically tested medicines for disease prevention and health maintenance. The Company's lead product -- Cold-fX(TM) -- the top selling cold and flu remedy in Canada according to ACNielsen (52 weeks ending September 6, 2006), strengthens the immune system and is widely used as a leading over-the-counter (OTC) remedy for preventing and relieving cold and flu infections. Cold-fX(TM), with its unique and patented mechanism of action was standardized according to the Company's ChemBioPrint (CBP) Process. The CBP process precisely identifies the chemical profile and biological activity of multi-active compounds in evidence-based natural therapeutics. The CBP process also provides a manufacturing protocol that ensures each batch of the final product delivers verifiable and provable health benefits. All patents and trademarks related to international rights are held by fX Life Sciences International GmbH. Cold-fX is distributed in the U.S. by Cold-fX Pharmaceuticals (USA) Inc. Both companies are wholly-owned subsidiaries of CV Technologies.

The National Hockey League, founded in 1917, is the second oldest of the four major team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from 19 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, wired and the youngest of all of the fans of any other professional sport.

During the 2006-07 season, the NHL's national television partners -- Versus, NBC, TSN, and CBC -- will broadcast a total of 230 regular-season games. The NHL Network is a 24-hour hockey channel available on digital cable and satellite throughout Canada. The home for the hockey fan, the NHL Network's schedule is devoted exclusively to the sport of hockey with a roster that features live games, highlight shows, player profiles and interviews, vintage hockey, international and amateur hockey, as well as original and "All Access" programming. The NHL Network's signature show, "NHL On The Fly," airs nightly during the season, giving hockey fans live look-ins, highlights and analysis to NHL games all across the League. The NHL Network web site is located at http://www.nhlnetwork.ca/.

Through NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to http://www.nhl.com/.

Source: CV Technologies

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