DETROIT — Carhartt, America’s premium work wear brand since 1889, today officially opened the doors to its long-awaited flagship retail store in Midtown Detroit. The building, located at 5800 Cass Avenue, is the former home of Cass Motor Sales and is listed on the National Register of Historic Places. The Carhartt store will occupy the first floor of the three-story, 51,000-square foot building and will carry more than 540 of the most popular styles of men’s, women’s and kids’ apparel, footwear and accessories.
“Today is a remarkable day in Carhartt’s history as we celebrate the opening of our flagship store in Detroit where we were established 126 years ago,” said Mark Valade, CEO and chairman of the board. “We are proud to be a part of such a hard-working, industrious community.”
The store officially opened to the public this morning when Carhartt executives used sledgehammers to smash through a panel of drywall in lieu of a traditional ribbon cutting.
The first floor of the three-story, 51,000-square foot building will showcase Carhartt’s iconic brown duck, sandstone and denim styles as well as the brand’s all-new Full Swing™ products offering full range of motion technology, lightweight Quick Duck® outerwear, the brand’s Force performance line and Rain Defender® durable water-repellent outerwear and sweatshirts. Expect to also find men’s Series 1889 jeans, ripstop and canvas cargo pants along with flannel shirts, T-shirts, shorts and pants.
Visible from the I-94 expressway, the Carhartt Midtown Detroit flagship store is the original home of the Marmon Motors auto dealership and, for 40-plus years, the home of Cass Motors. The historical building was constructed in 1928 by famed local architect Charles Agree, following an art deco design and construction, to serve as an automobile showroom. While the first floor holds the store’s retail space, plans for the second and third floors have yet been decided. The building also features 75-plus secure parking spaces in the attached garage.
Carhartt’s Detroit flagship retail store marks the brand’s 20th company-owned retail store alongside locations based in Connecticut, Illinois, Indiana, Maine, Massachusetts, Minnesota, New York, Ohio, Oregon, Pennsylvania, Utah, Virginia, Washington and Wisconsin. Carhartt’s Detroit flagship retail store hours are Monday through Saturday 11:00 a.m. to 7:00 p.m. and Sunday from 11:00 a.m. to 5:00 p.m.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 5,100 employees worldwide, Carhartt is privately owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.