The AmericaJR Web Team visited The Big Texan Steak Ranch during their recent road trip across America. In 1960, R. J. “Bob” Lee opened The Big Texan Steak Ranch in Amarillo on Route 66, the “Mother Road. Its distinctive architecture soon became recognized across the Mother Road as a good stopping place for great steaks grilled over an open flame. Beginning in the mid-1960s signs began cropping up along the Mother Road inviting travelers to come in for a 72-oz. steak dinner that was FREE if it could be eaten in one hour. Meal consists of: Shrimp Cocktail, Baked Potato, Salad, with Roll, Butter, and of course the 72 oz. Steak. If you fail to complete the challenge, you must pay the full $72 dollars.
Visit the Big Texan Steak Ranch at 7701 I-40 East, Amarillo, TX 79118. For more information or to make a reservation, call 806-372-6000. Click here for a list of people who successfully completed the 72-oz. Steak Challenge.