NEW YORK – In honor of Earth Day on April 22, Colgate® is proud to announce that one of the most decorated athletes of all-time, swimmer Michael Phelps, is joining the company’s water conservation awareness effort as global ambassador. As Colgate continues its ongoing partnership with The Nature Conservancy, a leading conservation organization to restore waterways in the U.S. and educate people about the importance of water, Michael Phelps will help raise awareness for the ‘Save Water’ program and inspire the next generation to take action.
Colgate is found in more than two-thirds of households around the world, more than any other brand, according to Kantar research, and nearly all Colgate products require consumer water use2. By leaving the faucet on, the average American can waste up to four gallons of potable drinking water while brushing his or her teeth for two minutes1. Together with Michael Phelps and The Nature Conservancy, Colgate’s 2017 mission is to reach 100 million people and inspire 10 million children to turn off the faucet while brushing, because every drop counts. If embraced broadly, this simple habit can be a powerful act of water and energy conservation.