More than 100 advertising and marketing professionals were given an exclusive tour of Detroit’s revitalization on Wednesday. It was all for the 2017 AdAge Brand Summit/Detroit. Many of the attendees came from New York City, Chicago and other parts of Michigan. The morning session kicked off with presentations inside the Westin Book Cadillac Hotel. Then, everyone was shuttled on giant tour buses to the Cass Corridor to check out the Third Man Records vinyl pressing plant and the Motor City Brewing Works craft beer brewery. The afternoon wrapped up at The Beacon at One Woodward, one of 90 buildings owned by Quicken Loans founder Dan Gilbert or his Rock Venture businesses.
Welcome to the AdAge Brand Summit/Detroit
Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup
Her speech was titled “Truth Serum: The Secret Ingredient to Reinvention”
Turn Negatives into Positives
Decoding words that teens use
Q&A with Powers and AdAge’s Judann Pollack
Roger Baran and Sam Luchini from Goodby Silverstein & Partners
They introduced the Doritos Rainbows campaign
Roger Baran and Sam Luchini from Goodby Silverstein & Partners
They also came up with the Tostitos Party Safe Bag
The TV commercial ran during the Super Bowl
Roger Baran
Sam Luchini
Q&A with and Sam Luchini from Goodby Silverstein & Partners
Jackie Ramsey from AdAge
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KODAK Digital Still Camera
They presented “The Consumer Decision Journey: Auto”
Words that describe car ownership
How to Deliver the Right Message
Awareness is Most Important
Natasha Hritzuk, VP-Client Insights and Content Partnerships Research at Turner Ignite
Six decision making steps that consumers pass through on the path to buying a car.
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Natasha Hritzuk and James Russo from Turner Ignite
E.J. Schultz from Ad Age
He introduced Mary Jo Corby and Selena Kalvaria
They talked about “Women in Focus: How a Brewer Revamped Its Approach”
E.J. Schultz and Selena Kalvaria
Kalvaria is the Senior Director of Lime-A-Rita
Corby is the VP of Strategy Planning at FCB
The day wrapped up at The Beacon at One Woodward
It is one of 90 builldings owned by Quicken Loans
Attendees mingling
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It featured a discussion with Quicken Loans CEO Jay Farner
Quicken Loans CEO Jay Farner
He talked about Detroit’s rebirth
Farner also mentioned the QLINE which opens on May 12
