DETROIT – The Toyota exhibit at the 2019 North American International Auto Show (NAIAS) will feature Toyota’s full vehicle lineup of cars, trucks and SUVs, including the all-new 2020 Toyota Supra. Visitors will also experience the future of mobility with Toyota concept vehicles and the all-new Corolla Hybrid and Corolla XSE, RAV4, Prius AWD-e, TRD Camry and TRD Avalon. NAIAS takes place at Cobo Center January 14 – 27 in Detroit
Sports car enthusiasts have been waiting more than 20 years for the return of Supra and will soon be able to purchase the 2020 Toyota GR Supra for a Manufacturer’s Suggested Retail Price of $49,990.
For those fans and collectors anxious to be among the first owners of this iconic sports car, the initial 1,500 production Supras for the U.S. will be Launch Edition models starting at $55,250. Each will be uniquely numbered and have distinctive features signifying the exclusivity and excitement of Supra’s return. Toyota dealers will be handling all orders and the Launch Edition models go on sale in Summer 2019 starting at $55,250.
The Supra Launch Edition will be available in exterior colors of Absolute Zero White, Nocturnal Black or Renaissance Red 2.0, each featuring high-contrast red mirror caps and 19-inch forged matte black alloy wheels.
The Absolute Zero White and Nocturnal Black Supra Launch Editions will have a red interior. Each of the racing-inspired seats will be wrapped in red leather, with red leather steering wheel grips, and a red center console with carbon-fiber accents.
The Renaissance Red 2.0 Supra Launch Edition will feature a black leather-trimmed interior, with black seats, a black steering wheel, and black center console. The black interior will also feature carbon-fiber accents.
The first 1,500 Supras will feature an individually numbered carbon-fiber badge on the passenger-side dashboard complete with a graphic of Toyota Motor Corporation President and Master Driver Akio Toyoda’s signature.
Different Grades, Same Power
The 2020 Supra will be available in two grades: 3.0 and 3.0 Premium. Both will be powered by a 3.0-liter turbocharged inline six-cylinder engine that produces 335 hp and 365 lb-ft of torque and is mated to an 8-speed automatic transmission with racing-style paddle shifters. Both grades will also come standard with serious performance features including adaptive suspension, an active rear differential and launch control.
The 3.0 grade has a 6.5-inch display with Bluetooth and iPod capability, as well as Alcantara seats. Navigation and JBL Audio will be an available option for an additional $2,460.
The 3.0 Premium grade will feature an upgraded 8.8-inch wide-format touchscreen display with Navigation, Supra Connect telematics services, wireless Apple CarPlay, a premium 12-speaker JBL audio system, wireless phone charging and a color Head-Up Display. The 3.0 Premium grade will also feature heated, leather-trimmed seats.
The Supra Launch Edition will be based on the 3.0 Premium grade.
Standard safety features on both grades, as well as the Launch Edition, include forward collision warning, automatic emergency braking with pedestrian detection, lane departure warning, road sign assist and automatic high beams.
The Driver Assist Package is an additional suite of safety features that will be optional on both grades for an additional $1,195. It includes full speed adaptive cruise control, blind spot monitor, rear cross traffic alert, parking sonar and rear collision warning.
| Model # | Grade | MSRP* 20MY |
| 2372 | 3.0 | $49,990 |
| 2374 | 3.0 Premium | $53,990 |
| 2375 | Launch Edition | $55,250 |
*Does not include the delivery, processing, and handling (DPH) fee of $930
| Option | Grade | 3.0 | 3.0 Premium | Launch Edition |
| Model # | 2372 | 2374 | 2375 | |
| Driver Assist Package | $1,195 | $1,195 | $1,195 | |
| Navigation and JBL Audio | $2,460 | – | – |
Get the Very First One
The first 2020 Supra off the production line will go to the highest bidder at the Barrett-Jackson Auction in Scottsdale, Arizona, Saturday, January 19.
This one-of-a-kind Supra will be the very first new Supra available in the U.S. in more than 20 years. It will feature a Phantom Matte Gray exterior with the red mirror caps, red leather-trimmed interior, matte black wheels, and will carry VIN number 20201. The carbon-fiber badge on the passenger dash will be numbered 1 of 1,500 with a graphic of Akio Toyoda’s signature. The top bidder also will receive an engine cover with Akio Toyoda’s personal signature that can be framed or installed on the car.
All proceeds of the sale will be shared by the American Heart Association and the Bob Woodruff Foundation. The Supra prototype on display at Barrett-Jackson will be representative of the actual production vehicle that will be delivered in the first half of 2019.
During the show, fans can experience the thrill of driving like a Supra race car driver with a driving simulator. Following its debut in Detroit, the first production Supra will be auctioned off Saturday, January 19 at the Barret-Jackson Auction in Scottsdale, Arizona to benefit the American Heart Association and Bob Woodruff Foundation.
Toyota’s future of mobility vehicles, demonstrating Mobility for All, will return to Cobo Center, including Concept-i RIDE, Concept-i WALK and Concept-i Experience. Concept-i RIDE is Toyota’s ride sharing solution for the city of tomorrow that will transform mass transportation into a personal and wheelchair accessible experience. For the last leg of a user’s commute, the ultra-compact Concept-i WALK autonomously drives users home or to work using sidewalks. With the Concept-i Experience, guests can step into Toyota’s vision for the future. The interactive display engages drivers through a powerful AI system that learns with the driver to build a relationship that is both meaningful and human.
Guests will also get a glimpse of the future with the new crossover concept vehicle, TJ Cruiser. The TJ Cruiser combines the roominess of a cargo van with the functionality of an SUV to seamlessly integrate work with life. Guests can also see the Toyota i-ROAD display and FV2 demonstration. The i-ROAD is a three-wheel personal electric vehicle equipped with revolutionary Active Lean technology that emulates the movements of a skier. FV2 uses intelligent transport system technology to connect with other vehicles in the area and traffic infrastructure to enable safe driving.
Throughout the 38,970 square-foot display, Toyota will showcase the newest additions to its vehicle lineup, including the Corolla Hybrid, Corolla XSE, RAV4, Prius AWD-e and TRD Camry and TRD Avalon. Now in its fifth generation, the 2019 RAV4 features an entirely reimagined design, enhanced performance and fuel efficiency thanks to the implementation of the new Toyota New Global Architecture (TNGA) platform and two new powertrains.
Boasting an estimated 52 mpg in the city, the new Prius AWD-e is one of the most fuel-efficient AWD-equipped vehicles in America, now allowing for more adventures outside of the city. The new AWD-e system (“e” stands for electric), provides additional traction in certain conditions including inclement weather, snow or rain, giving drivers the confidence to expand their horizons.Toyota is bringing the excitement of the race track to the road with the first ever TRD Camry and TRD Avalon. With striking front and side aero kits, a dynamic rear spoiler, suspension and brake upgrades, these sporty sedans tapped into the Toyota Racing Development heritage to satisfy the race car driver in all of us.
Visitors can also take part in a variety of interactive experiences. Guests can experiment with all the latest technologies of the new Avalon as part of the Avalon “Tech Zone,” – an interactive engagement area that demonstrates the seamless connectivity with mobile devices thanks to Avalon’s standard Apple CarPlay compatibility and Amazon Alexa + Toyota in-car technology. There will also be interactive displays showcasing Sienna’s all-wheel drive capabilities and Toyota Safety Sense.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Source: Toyota