TORRANCE, Calif. — Honda has partnered with Time Inc.’s Sports Illustrated and Entertainment Weekly to bring three days of exciting sports and entertainment programming to Los Angeles during the 2017 Honda NHL® All-Star weekend. The pop-up event is headlined by Stan Mikita’s All Star Café Presented by Honda celebrating the automaker’s title sponsorship of the 2017 NHL® All-Star Game in Los Angeles.
Inspired by Honda’s title sponsorship of the 2017 NHL All-Star Game and nine-year relationship with the National Hockey League, this first-of-its kind, pop-up experience will open to the public Jan. 27-29 just outside STAPLES Center in downtown Los Angeles. Stan Mikita’s All-Star Cafe Presented by Honda will feature a diverse sports and entertainment lineup including signature Entertainment Weekly and Sports Illustrated panels, appearances by well-known athletes and celebrities, film screenings and free donuts and coffee served to the public.
“An NHL All-Star Game in Los Angeles would not seem complete without bringing the intersection of hockey and Hollywood to L.A. Live over the All-Star weekend with this incredibly fun and immersive experience for hockey fans,” said Susie Rossick, Assistant Vice President, Honda Auto Marketing. “With support from the NHL and in collaboration with Time Inc. Honda is creating a first-of-its-kind, engaging fan experience for this year’s NHL All-Star Game.”
Stan Mikita’s All-Star Cafe Presented By Honda
Stan Mikita’s All-Star Cafe Presented by Honda will bring three full days of pop-culture programming to downtown Los Angeles over the NHL All-Star Weekend. The pop-up experience and all related programming will be free and open to the public Fri., Jan. 27 from 4-10 pm, Sat., Jan. 28 from 10am-4 pm and Sun., Jan. 29 from 11am-5 pm For programming updates, visit: www.si.com/hockeygoeshollywood
Activities at the Stan Mikita’s All-Star Cafe Presented by Honda include*:
- Complimentary coffee and donuts (while supplies last)
- Panels and roundtables hosted by Entertainment Weekly and Sports Illustrated
- NHL player signings
- Appearances by athletes and celebrities
- “Wayne’s World” screening in honor of the film’s 25th anniversary
- Book signings
- Live DJ and giveaways
- Vehicle activations featuring the all-new 2017 CR-V SUV
*Activities and appearances subject to change
The Stan Mikita’s All-Star Cafe honors Stan Mikita, the Slovak-born retired professional ice hockey player who was a staple on the NHL Chicago Blackhawks, generally regarded as the best center of the 1960s.
Honda Presents the 2017 NHL All-Star Game
The 2017 Honda NHL All-Star Game, to be held Jan. 29 at the STAPLES Center marks the third straight year for Honda as title sponsor of the NHL All-Star Game. As part of the partnership, Honda will present a new 2017 Ridgeline truck to the most valuable player.
Honda’s presence during the 2017 NHL All-Star festivities in Los Angeles also will include serving as a sponsor of the Honda NHL Four Line Challenge™ in the 2017 Coors Light NHL All-Star Skills Competition™ on Saturday, Jan. 28, where the greatest players in the League will face off in a series of on-ice contests.
Honda is celebrating nine years as the Official Vehicle of the National Hockey League, and will support the NHL throughout the 2016-17 season as the exclusive automotive partner of the NHL. Honda’s award-winning vehicles, including the all-new 2017 CR-V crossover, 2017 Honda Ridgeline pickup truck and Pilot SUV, will be featured at key events including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™, NHL Awards™, and NHL Draft™, as well as throughout the Stanley Cup® Playoffs and Stanley Cup® Final.
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic and Accord passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.
Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. have been made in North America, using domestic and globally sourced parts.
ABOUT THE SPORTS ILLUSTRATED GROUP
Time Inc.’s Sports Illustrated is the preeminent journalistic enterprise covering the world of sports both on and off the field. Debuting in 1954, SI has garnered worldwide acclaim for its award-winning storytelling born from an independent voice and for its unparalleled access to the most popular athletes and newsmakers from the sports world. This is the underpinning of the brand, which now boasts a group of best-in-class consumer products and platforms reaching more than 73 million. The Sports Illustrated Group features the most-read sports magazine, a top 10 sports digital network and marquee franchises—Sports Illustrated Films, TheMMQB.com, the FanSided Network of sites and apps, Sports Illustrated Swimsuit, Sportsperson of the Year, the SI Golf Group (Golf magazine, Golf.com, SI Golf +), Extra Mustard and Sports Illustrated Kids. For more information, visit SI.com and follow @SINow on Twitter, @SportsIllustrated on Instagram and Facebook and SI_mag on Snapchat.
ABOUT ENTERTAINMENT WEEKLY
Entertainment Weekly is your all-access pass to Hollywood’s most creative minds and most fascinating stars. The magazine was launched by Time Inc. in 1990 and is America’s leading consumer publication in the entertainment category, with a guaranteed circulation rate base of 1.5 million and a combined audience of almost 28 million loyal, engaged fans. Each day, EW.com publishes a myriad of featured stories, blog posts, TV-recaps, original videos, film reviews and photo galleries. In April 2015, the PEOPLE/Entertainment Weekly Network reached #1 in its competitive set with 56.4 million unique visitors and during the same month, EW.com desktop, tablet and mobile growth hit an all-time high of 19.9 million combined unique visitors. Entertainment Weekly is the first to know about the best in entertainment. With sharp insight, unparalleled access and a trusted voice, EW keeps readers plugged into pop culture. This is where the buzz begins.
Entertainment Weekly is also available on the iPhone®, iPad®, Apple News App, NOOK Color™, HP Touchpad, Kindle Fire, Next Issue, and select Android™ devices. On social media, join the Entertainment Weekly community on Facebook, Twitter, Instagram, Pinterest, Tumblr and Google +.
About the NHL
The National Hockey League (NHL®), founded in 1917, will celebrate its Centennial anniversary in 2017. The year-long celebration will pay tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League will also celebrate 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 30 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey’s most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.
Source: American Honda Motor Co., Inc.