LAS VEGAS — Boxed and Procter & Gamble are just two of the many companies that are disrupting the grocery business. Executives from both companies delivered keynote speeches at the 2019 Groceryshop conference in Las Vegas last week.
Online shopping is definitely taking off. But not as many people are using it to order groceries likes fruits and vegetables. That’s where a startup company called Boxed comes in. They are working to make it much easier for consumers to order and receive fresh items to their front door at wholesale prices.
“Being in e-commerce is really difficult,” said Boxed CEO Chieh Huang. “We sell large items. For us, it started off in my garage. Now, with 1,700 items, we churn our inventory 12-15 times per year. We sell about eight to 10 items for about $100 for your topical shopper. We like to think of ourselves as your friend. This is really, really needed.”
He also talked about how Boxed is partnering with other companies to help them with marketing and data insights. Boxed tracks customers purchases, demographics and return on investment for their clients.
“We can help you do a test,” the CEO told the crowd. “We helped Coca-Cola launch a 90-day exclusive on Boxed, the Smartwater pH-balanced water. How the packaging was? Did folks really like it? What were the demographic that actually bought it? We share that data with them. Quaker as well. We did a test on conversion rates on this box versus another box.”
Boxed also sells their own products under the brand name Prince & Spring. Some of their products include fruit snacks, trail mix, peanut butter and essentials like toilet paper and trash bags. Their items are organized in terms of quality as good, better and best.
“We really let the quality speak for itself. Good Housekeeping voted our toilet paper the best toilet paper in a club channel in America. That is a light bulb achievement for me. We also innovate as well. Our version of innovation is like…let’s go really big. We have flavored fruit snacks with 70 percent of your Vitamin C.”
Huang also mentioned Boxed’s fully automated factory in Dallas. It features
autonomously guided vehicle (AGV) robots that box up customer orders and get them ready for shipping. The company also posts product expiration dates on its website.
For more information about Boxed, visit
Procter & Gamble
Meanwhile, P&G highlighted the big changes that are happening with its Tide laundry detergent. Don’t worry, the ingredients aren’t changing.
“Tide has constructively disrupted its business model,” said Carolyn Tastad, Group President of North America for Gender Equality at Procter & Gamble. “A full range of needs to fit every consumer. Tide is disrupting its packaging. We needed a solution for consumers buying tide online. We recently introduced Tide Eco-Box. It’s great for the environment. We’ve developed packages that consumers can return after use.”
The group president also highlighted its Tide Loads of Hope campaign, which has washed more than 68,000 loads of laundry for people in disaster areas. That includes people who live near tornadoes, hurricanes and wildfires.
Tastad also talked about the all-new Tide Cleaners retail stores. Customers can drop off their dirty clothes into a 24-hour available laundry shoot, have it cleaned and then ready for pickup at a time that’s convenient for them. Currently, there are 145 Tide Cleaners locations nationwide and more will be opening soon.
“Outsourcing laundry offers a cost effective solution,” she explained.
“Monthly laundry plan that serves university campuses. [We’ll be] reaching 75 percent of the population by next year.”
Finally, the group president previewed P&G’s new EC3O water-free soap swatches that are described as “a new cleaning technology for home and body.” They can be used to clean without any water at all. EC3O swatches would be perfect for outdoor music festivals such as Coachella.
For more information about EC30 cleaning products, visit https://ec30clean.com