Shinola Hotel Reopens Thanking Essential Workers With Exclusive Rate and VIP Experience

Shinola Hotel in downtown Detroit (Photo credit: Wild Free Studios)

DETROIT — Shinola Hotel reopened its doors on Monday and wants to not only welcome first-time and repeat guests, but also the frontline workers who have been the nation’s heroes during these trying times. They have taken care of us, so now the award-winning hotel wants to take care of them.

To show their appreciation, the hotel is launching an “Essential Stays for Essential Workers” package, offering a one-night VIP experience at an exclusive, never before offered, rate of $99 (normally $300+). The “thank you” is not only for healthcare workers, but also for firefighters, paramedics, postal workers, city transportation drivers, delivery service drivers and more.

Shinola Hotel guest room (Photo credit: Nicole Franzen)

The VIP experience includes:

  • One night stay in one of the luxurious and spacious Den rooms, which feature a private lounge area and bountiful natural light
  • Breakfast for two from a menu by James Beard Award-winning chef and restaurateur, Andrew Carmellini
  • An American-made Shinola journal with smyth-sewn binding
  • VIP amenities and services throughout their stay to take care of any whim and ensure an unparalleled experience
  • How to book: Call the reservations team directly at 1-313-356-1401.

Having just reopened its doors today, June 22, the hotel has prioritized guests’ health and safety, implementing several enhanced sanitation protocols. While the doors have been closed, the team has been working around the clock on these changes. Upon check in, guests will receive complimentary “Corona Kits” with masks, gloves, individual sanitizing wipes and Emergen-C packets.

Shinola Hotel reception desk (Photo credit: Nicole Franzen)

Additionally, guests can enjoy expedited mobile check in to skip the line in the lobby, an intimate setting for a drink or meal in the Living Room where maximum capacity will be 15 and a discount on parking should they choose to self park instead of valet.

From two iconic Detroit-based brands, luxury watchmaker Shinola and real estate firm Bedrock, Shinola Hotel is Detroit’s living room, located in the heart of Detroit’s historic lower Woodward shopping district. Operated by Mac & Lo, Sergio Maclean and Audrey Laurent-Maclean, the husband and wife duo that have worked with restaurant, hospitality and luxury brands including The Mercer, The Marlton, The Bowery and Ace and specialize in independently curated hospitality, the hotel features 129 guest rooms and some of Detroit’s best dining offerings by James Beard Award winning Chef Andrew Carmellini. 

Shinola Hotel living room (Photo credit: Nicole Franzen)

Fine print: Must call directly to book. Valid for stays through Labor Day 2020.  Subject to availability.  Hotel reserves the right to limit to ten participants per day.  Valid for workers including but not limited to healthcare workers, firefighters, paramedics, postal workers, city transportation drivers, and delivery service drivers.  Must show an active ID card at check-in to receive a special rate.  Black out dates and other restrictions may apply.

Source: Shinola Hotel


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