DETROIT — Rocket Mortgage, America’s largest mortgage lender, today announced it will double down, debuting two new commercials during Super Bowl LV. The new spots mark the fourth year the company has advertised in the Super Bowl. This year’s ads will showcase both the company’s technology platform and the important role that local mortgage brokers play in helping Americans achieve the dream of homeownership. The campaign debuts at a time when home means more than ever due to the effects of COVID-19.
The commercials will feature superstar comedian Tracy Morgan, along with an action star, athletes and influencers demonstrating why it’s important to use Rocket Mortgage in the homebuying process. One ad will feature the innovative Rocket Mortgage app, while the other will showcase the crucial role that independent mortgage brokers play in the mortgage financing world, serving as trusted advisors and leaders in their communities. Teasers for the advertisements will be released on the Rocket Mortgage YouTube channel and social media pages throughout this week.
“COVID-19 has fundamentally changed the way people think about their homes,” said Jay Farner, CEO of Rocket Mortgage. “After nearly a year of many people living, working, exercising and learning from home, the pandemic has brought new meaning and significance to the place where we live. With our 2021 Super Bowl spots, we are bringing awareness to the importance of home and demonstrating how we continue to enable more Americans to achieve the dream of homeownership – whether through our digital solutions, our skilled mortgage bankers or mortgage brokers in local communities across the country.”
Despite the ongoing pandemic, homeownership was strong throughout 2020 as Americans looked to move into larger houses, find places with more spacious yards and upgrade their existing residences. Another result of COVID-19 was a heighted interest in leveraging digital resources to complete formerly in-person tasks. Application volume through Rocket Mortgage’s self-serve online experience grew significantly faster than overall volume through the first three quarters of 2020. In fact, during the third quarter, Rocket Mortgage delivered more home purchase approval letters through its digital experience than any quarter in company history.
The continued growth of the housing market comes in the wake of a pandemic that has created unprecedented health care and economic challenges throughout the country. Rocket Mortgage was proud to spearhead several initiatives focused on supporting its communities and keeping its team members, clients and neighbors safe.
“At Rocket Mortgage, we, and our family of companies, follow a ‘for-more-than-profit’ philosophy that acknowledges that our businesses and communities are inextricably linked,” said Laura Grannemann, Vice President of the Rocket Community Fund – the philanthropic arm of Rocket Mortgage. “Detroit is our hometown, and we are proud to have leveraged our business tools to drive as much impact and resiliency as possible in the city during this difficult time. Through our work, we have been able to support the distribution of essential resources, prevent eviction and homelessness, and even establish a drive-thru testing site and centralized scheduling center for vaccine distribution throughout southeast Michigan.”
The Rocket Community Fund has also extended support to its hometown of Detroit by donating more than $10 million, along with the Gilbert Family Foundation, to local non-profits to address the impact of COVID-19 on residents. That includes efforts from the company’s team members who have contributed more than $300,000 to non-profits out of their own pockets, which was matched by the Rocket Community Fund, for a total of $622,416.
The Rocket Community Fund is also donating $545,000 to Habitat for Humanity to support their neighborhood revitalization program in Cleveland, Charlotte and Phoenix – three other Rocket Mortgage home cities. The funds will help more families recover from the housing crisis, which was accelerated by the pandemic.
Tune in to Super Bowl LV at 6:30 p.m. EST, Sunday, February 7, on CBS to see Rocket Mortgage’s commercials.
Rocket Mortgage Super Bowl Squares Sweepstakes Returns for Super Bowl LV After Awarding $1.75 Million in Last Year’s Big Game
DETROIT — Rocket Mortgage, the nation’s largest mortgage lender, today announced entries are open for the second annual Rocket Mortgage Super Bowl Squares Sweepstakes – the world’s largest official game of Super Bowl squares. Those looking to enter the giveaway can now register for free at RocketMortgageSquares.com. The sweepstakes is part of Rocket Mortgage’s multi-year partnership with the National Football League (NFL).
Millions of fans were on the edge of their seats watching each play more closely than ever during Super Bowl LIV last year, hoping it would score them a piece of the $1.75 million provided through the giveaway. The inaugural Rocket Mortgage Super Bowl Squares awarded two grand prizes of $500,000 each that could be put toward each winner’s dream home. On top of that, $50,000 was given to 15 individuals – one for every score change.
“The excitement around last year’s Rocket Mortgage Super Bowl Squares eclipsed all expectations. Beyond the thrill of the game, the grand prizes were life-changing for our winners,” said Jay Farner, CEO of Detroit-based Rocket Mortgage. “The Super Bowl is the place to pull out all the stops and plan one of the largest giveaways in all of sports. Whether you are a huge football fan or there for the entertaining commercials, everyone is watching the game. Rocket Mortgage Super Bowl Squares gives Americans the chance to start the new year off right by winning big money too!”
Just like last year’s sweepstakes, two lucky winners will be drawn at random and win $500,000 each. Rocket Mortgage will also award $50,000 for each scoring play during Super Bowl LV. That’s every score change whether it’s a touchdown, field goal, extra point, two-point conversion or safety.
Signup is easy at RocketMortgageSquares.com. Participants select one of the 100 squares on a 10-by-10 grid. After the entry period closes, each row and column will be assigned a random number between zero and nine. One axis of the grid will represent the last digit of the NFC Champion’s score and the other will align with the last digit of the AFC Champion’s score.
Every time the score changes during Super Bowl LV, airing at 6:30pm EST, February 7th on CBS, a winner will be randomly selected from the pool of entrants on the square that aligns with the last digit of each team’s score.
“Through the second annual Rocket Mortgage Super Bowl Squares Sweepstakes, we look forward to building on the impact and success of last year’s program to continue to provide our fans unique opportunities to immerse themselves in the Super Bowl,” said Tracie Rodburg, Senior Vice President Sponsorship Management at the NFL. “We’re proud of our partnership with Rocket Mortgage during an unprecedented year and season.”
The fun doesn’t need to stop at just one square! If fans want to up the excitement and add more opportunities to win this free giveaway, they can share the sweepstakes registration information on their personal Twitter and/or Facebook accounts. Each time a follower or friend signs up with the poster’s unique link, they will receive one bonus square, up to 10 additional spots.
Entries must be submitted by 11:59 p.m. EST on Thursday, February 4, 2021. No purchase necessary. A purchase will not increase or modify your chances of winning in any way. To be eligible, entrants must be 18 years of age or older and the age of majority in their state of residence, and a legal resident of the 50 United States or D.C. To see official rules and meet the deadline for qualified entrants to complete the registration process, visit RocketMortgageSquares.com.
About Quicken Loans/Rocket Mortgage
Detroit-based Quicken Loans, the nation’s largest home mortgage lender and a part of Rocket Companies (NYSE: RKT), enables the American Dream of homeownership and financial freedom through its obsession with an industry-leading, digital-driven client experience. The company closed $213 billion dollars of mortgage volume across all 50 states in the first three quarters of 2020. In late 2015, Quicken Loans introduced Rocket Mortgage, the first fully digital mortgage experience. Currently, 98% of all home loans originated by Quicken Loans utilize Rocket Mortgage Technology.
Quicken Loans moved its headquarters to downtown Detroit in 2010. Today, Quicken Loans and Rocket Companies employ more than 22,000 full-time team members nationwide. The company generates loan production from web centers located in Detroit, Cleveland and Phoenix and operates a centralized loan processing facility in Detroit. Quicken Loans ranked highest in the country for customer satisfaction for primary mortgage origination by J.D. Power for 11 consecutive years, 2010 – 2020, and also ranked highest in the country for customer satisfaction among all mortgage servicers seven consecutive years, 2014 – 2020.
Quicken Loans was once again named to FORTUNE magazine’s “100 Best Companies to Work For” list in 2020 and has been included in the magazine’s top 1/3rd of companies named to the list for the past 17 consecutive years. In addition, Essence Magazine named Quicken Loans “#1 Place to Work in the Country for African Americans.”
Source: Rocket Mortgage