WATCH: BMW shows off color changing iX Flow electric SUV at CES 2022

The BMW iX Flow color changing electric SUV got lots of attention at CES 2022. (Jason Rzucidlo/AmericaJR)

AmericaJR’s Jason Rzucidlo reports from the Las Vegas Convention Center for the return of CES in 2022. BMW introduced a color changing electric vehicle called the iX Flow. It generated lots of buzz among the attendees. “The technology behind it is E Ink, the same material you know in e-readers,” said Dr. Stella Clarke, project lead for the BMW iX Flow featuring E Ink. “We program it to what we think our customers would like and benefit from. But of course, it is programmable so our customers could program it themselves.“

–Video by Jason Rzucidlo // AmericaJR

For more info about the BMW iX Flow, visit

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