Toyota shows off the 2023 Crown sedan at NAIAS in Detroit

The 2023 Toyota Crown is displayed at the Detroit Auto Show. (Gloria Rzucidlo/AmericaJR)

Detroit — The 2023 Toyota Crown sedan returns to the United States market after last being sold in 1972. The all-new Crown is built on a newly developed chassis based on Toyota’s GA-K platform. It is on display at the 2022 North American International Auto Show in Detroit.

I spoke with Emerson N., Product Specialist for the new all-wheel drive Toyota Crown.  “This full-size sedan is re-imagined with a hatched-shaped rear end that stands above Camry in terms of placement.  This vehicle is four inches higher than most traditional sedans.  There are three trims available:  the XLE, Limited and the Platinum,” says Emerson.

The Crown offers two different hybrid powertrains:  HYBRID MAX or the fourth generation Toyota Hybrid System (THS).  The HYBRID MAX which is the exclusive to the Platinum grade, has 340 horsepower and can go from 0-60 in 5.9 seconds.  It’s a four-cylinder with a 2.4-liter turbocharged engine.”

“In comparison to the Camry, the Crown is two inches longer in length and four inches taller.  The Crown is not a replacement for the Avalon, but the Avalon is slowly retired out,” added Emerson.

“Each grade of the Crown comes with Toyota’s new Audio Multimedia System with a 12.3-inch touchscreen.  There is also heated seats in both front and rear that can be adjusted to three levels.  Also standard are dual-zone climate control for inside the vehicle.  Standard on the Platinum grade is Toyota’s Advanced Park System.  Sensors identify an open parking space for hands-free parallel or reverse/forward parking,” notes Emerson.  

The Pre-Collision System is capable of detecting approaching vehicles and provides audio-visual alerts and automatic braking when necessary.  Available in 21-inch machined 10-spoke alloy wheels and adaptive suspension which hugs the road with every twist and turn.  It’s sleek design creates a look of luxury that’s unique for its class. 

The Crown first debuted in 1955 as the Toyopet Crown. It was the first Japanese car to hit American shores back in 1958. The automaker ended U.S. sales of the Crown in 1972.

Sales for the all-new Crown will begin at the end of 2022 and they have not yet announced pricing.  

For more info about the 2023 Toyota Crown, visit

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