Discussion with Variety Co-Editor-in-Chief Cynthia Littleton will Tackle the Art of Captivating Audiences
Washington, D.C. — In the crowded media landscape, audience attention spans are shorter than ever. To stand out, content must truly connect with audiences. That’s the subject of a newly announced Main Stage session at the 2024 NAB Show in Las Vegas featuring NBCUniversal entertainment chairman Frances Berwick and moderated by Variety co-editor-in-chief Cynthia Littleton. The pair will then be joined by “America’s Got Talent” host Terry Crews, as the trio of industry leaders will discuss the current TV landscape, as well as connecting content and audiences across NBCU’s television portfolio.
“This will be a fascinating discussion about creating content that not only engages audiences, but also stays ahead of the curve of changing trends and viewer demands,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “Today, audiences aren’t confined to a signal channel, they’re scattered across platforms. Frances, Terry and Cynthia will explore how to reach viewers where they are, sparking their interests and drawing them into their content.”
Connecting Audience and Content is Monday, April 15 from 4:30 – 5:30 p.m.
As Chairman, NBCUniversal Entertainment, Frances Berwick leads original content, program strategy and business operations for NBC and NBCU’s six cable entertainment networks: Bravo, E!, Oxygen True Crime, SYFY, USA Network and Universal Kids, as well as original content and acquisitions for Peacock.
Terry Crews is currently hosting NBC’s top rated alternative series “America’s Got Talent,” which is in its nineteenth season. Author, action-movie hero, sitcom star, children’s book illustrator, advertising pitchman, playable video game character, talent show host, high-end furniture designer, and human rights activist all describe the man that is Terry Crews.
Download photos of Berwick, Crews and Littleton for press coverage.
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NAB Show is the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment, held April 13-17, 2024 (Exhibits April 14-17) in Las Vegas. Produced by the National Association of Broadcasters, NAB Show is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show, ranked as one of the top fastest-growing shows in the United States, is where global visionaries convene to bring content to life in new and exciting ways. Learn more at NABShow.com.
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The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at nab.org.
Source: NAB Show