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National News / Technology

Saturday, 17 March, 2012 1:26 PM

PHOTOS: 2012 USC Intellectual Property Institute at The Beverly Hills Hotel

MySpace's Zachary St. Martin, ABC's Charles Steinberg and Latham & Watkins LLP's Perry J. Viscounty made up the Social Media and the Entertainment Industry panel discussion at the 2012 USC Intellectual Property Institute.

"You can't pick up the newspaper without hearing about social media," Viscounty said. "It's international. It creates all sorts of legal issues."

"You want people talking about your project," Steinberg said. "It channels the power of buzz. You're giving up a certain amount of control."

More of the Social Media and the Entertainment Industry panel discussion

It was one of three panel discussions that went on simultaneously.

Another panel discussion, "Recent Developments for Patent Damages in the Wake of Uniloc and ResQNet," was underway in the meeting room next door.

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