Friday, 23 September, 2011 6:00 PM
Press Guild Introduces Inaugural Vehicle of the Year Award
Inaugural Vehicle of the Year Award will be announced during
the L.A. Auto Show Press Days, Nov. 16 - 17, 2011.
LOS ANGELES --
Motor Press Guild (MPG), the largest automotive media association
in North America, today introduces its first-ever Motor Press Guild
Vehicle of the Year (MPG VOTY) award program. The award recognizes
the most dynamic new vehicle of the calendar year as judged by Motor
Press Guild journalist membership. Vehicles will be benchmarked
against the competitive segment and evaluated on safety, quality,
value, performance/handling, design/style, environmental/green impact
and technology/innovation standards. The Southern California-based
MPG award is expected to reflect the distinctive style, tastes and
needs of this influential region.
is known for setting the trends in the automotive industry,"
said Laura Burstein, MPG President. "The Motor Press Guild
Vehicle of the Year award combines expertise from some of the industry's
most trusted automotive journalists with a unique perspective that
reflects the L.A. lifestyle."
Eligible vehicles for
the 2011 MPG VOTY award must be all-new or significantly revised
from previous versions and be available at dealerships before January
1, 2012. A jury panel of 20 MPG journalist members will narrow the
list to the top five vehicles, and the winner will be selected by
the entire MPG journalist membership at the organization's annual
Track Day event in October 2011. The final five vehicles will be
made available at Track Day for MPG's eligible journalist members
to assess in both stand-still and track-driving scenarios to fully
evaluate the cars before casting their final votes. MPG plans to
announce the winner of the 2011 Motor Press Guild Vehicle of the
Year at the Los Angeles Auto Show Press Days Nov. 16-17, 2011.
The Los Angeles-based
Motor Press Guild (MPG) is the largest automotive media association
in North America with more than 700 members. This non-profit trade
guild is dedicated to promoting professionalism in automotive journalism
through education and information exchange. Members include journalists
from print, broadcast, and online outlets as well as public relations
representatives, consumer groups and governmental bodies tied to
the automotive industry. The organization hosts regular meetings
featuring key figureheads in the auto industry and is widely recognized
for its annual Dean Batchelor Award program and annual industry
MPG Track Day.
For more information
on the Motor Press Guild, please visit our website (www.motorpressguild.org),
page or Twitter feed (@MotorPressGuild).
Source: Motor Press