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2011 Los Angeles Auto Show

Thursday, 17 November, 2011 0:03 AM

PHOTOS: First-Ever SAA Technology Outlook Conference in Los Angeles, CA

David Graff is the automotive and industrial equipment director of the industry solutions organization at Microsoft.

He showed clips from the Forza Motorsport 4 video game.

Microsoft partnered with Ford Motor Co. with its SYNC in-vehicle technology.

Using a computer inside a dealership to go online and get info is the No. 1 way to encourage millennials to buy a vehicle.

Harbour moderates the question-and-answer session.

David Graff, Geoff Wardle and Jeremy Anwyl

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