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<< News >>

2011 Los Angeles Auto Show

Saturday, 29 October, 2011 11:09 PM

SAA Technology Outlook Conference: Connecting Product Planning and Technology with the Future Consumer

Toyota Executive to Speak at first-ever SAA Technology Outlook Conference in Los Angeles

Graphic credit: www.saaautoleaders.org

The SAA Technology Outlook Conference will take place on the day before the opening of the press preview for the 2011 L.A. Auto Show.

Photo credit: pressroom.toyota.com

Jon Bucci, Vice President – Advanced Technology, Toyota Motor Sales, U.S.A. will serve as the keynote speaker.

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LOS ANGELES -- Apple came out with the iPhone and the tablet before consumers knew they wanted it. Today, many consumers expect new and improved advanced technologies and can’t imagine life without them.

How is the automotive industry connecting future technologies with tomorrow’s consumer? How do OEMs anticipate future consumer desires? What is the automotive industry learning from other industries? What is the role of the advanced product planning department and how are they staying in front of the technology curve? How are nanotechnologies affecting product development? What will the demographic of the consumers look like in 10 more years? These questions and more will be examined at the SAA Technology Outlook Conference on Nov. 15, 2011.

November 15, 2011

10:00 a.m. – 3:00 p.m. (Lunch provided)

Los Angeles Convention Center

1201 South Figueroa Street, Los Angeles, CA

The SAA’s first-ever West Coast event will take place the day before the opening of the Los Angeles Auto Show. In addition to hearing from experts on this topic and networking over lunch, attendees will also receive a press pass to the Auto Show. The event provides an outstanding opportunity to network with other West Coast automotive analysts and industry professionals.

The event will feature speakers ranging from OEM executives to futurists.

Confirmed speakers include:

  • Jon Bucci, Vice President – Advanced Technology, Toyota Motor Sales, U.S.A. -- Bucci is responsible for the strategic planning and implementation of electronics-related products and services for Lexus, Toyota and Scion products, including telematics, satellite radio, voice recognition and navigation-based services.
  • Thilo Koslowski, Vice President, Gartner, Inc.-- Koslowski advises strategists in the automotive industry on guiding and growing their business. His research centers on critical automotive topics related to the automotive demand and supply chains, in vehicle information and communication technologies and employee-related initiatives.
  • Eric Noble, President, The CARLAB –- Noble will share the product planning firm’s take on the Midsize Car’s future. Why are changes in segment leadership afoot, and where will they lead? What will be the new measures of design and product excellence as we approach 2020? Will brand matter at all by 2025, and what sedans will boomers drive off into the sunset? An unfiltered look at one of North America’s largest and most fiercely contested classes.
  • Jeremy Anwyl, CEO, Edmunds.com -– Anwyl will present the consumer's perspective on technology in cars. How can automakers ensure that they are offering the right technology at a palatable price point for car-shoppers? What role does the dealer have in educating consumers about the technology in their cars? He will also draw from the learnings of Edmunds' Safety Conference to uncover risks and unintended consequences of technology missteps.
  • Geoff Wardle, Director of Advanced Mobility Research, Art Center College of Design in Pasadena -- Wardle specializes in future studies for the automotive and transportation industries. He has many years of significant professional experience within the global automobile industry in design and product development. He is currently directing his focus into researching and advocating innovative design based processes to create future, sustainable transportation solutions.
  • Speaker from Fiat tentative

More information to be added soon on additional speakers.

Tickets are $149 for SAA Members, $199 for SAA Non-Members, $249 to Register and Join SAA, $60 for Media with lunch or free for Media without lunch.

Click here to register for the 1st Annual SAA Technology Outlook Conference.

If interested in paying by check, please print, fill-out and mail this form to SAA, P. O. Box 362, Lake Orion, MI 48361, USA. Make checks payable -- in U.S. funds only -- to SAA. A charge of $20 will apply to checks returned for insufficient funds.

If rebilling of a credit card charge is necessary, a $25 processing fee will be charged.

No refunds after 5:00 p.m. (EDT) on Friday, Nov. 11, 2011.

Questions? Please contact the SAA Office at 248-804-6433.

Source: Society of Automotive Analysts (SAA)

 

 

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