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WATCH: Interviews with Volkwagen's Ulrich Richter and Dr. Hendrik Muth about the Beetle R concept

 
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2011 Los Angeles Auto Show

Friday, 25 November, 2011 10:05 PM

Volkswagen debuts Beetle R Concept at 2011 L.A. Auto Show

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The Volkswagen Beetle R concept is on display at the 2011 L.A. Auto Show.

 

by Jason Rzucidlo
americajr@americajr.com

 

|

LOS ANGELES -- The Volkswagen Beetle R concept made its North American debut last Wednesday at the 2011 Los Angeles Auto Show. The three-door hatchback is expected to have a fuel economy of about 28-30 mpg. It is equipped with a 2.0-liter turbocharged, 4-cylinder engine. The Beetle R Concept produces 256 hp with the engine from the Golf R.

The automaker had the third press conference on the first media day. Also, it was the third of the conferences held inside the L.A. Convention Center’s south hall.

Volkswagen R GmbH, the same people who designed and built the Scirocco R and the Golf R, designed the Beetle R Concept. It is 1.2 inches wider than the previous model.

“We will show with this car what is possible for a sporty Beetle for the future,“ said Ulrich Richter, executive director of Volkswagen R GmbH. “Everything on this car is theoretically possible. We asked customers and we looked here on the market what the customers are saying. The beginning of next year we will look if it is possible to build this car or not. I think it’s a wonderful car for the U.S. market."

It comes with 20-inch, five-spoke wheels with blue “R” brake calipers. The Beetle R concept has an oversized lower grille to provide cool air to the engine and the brakes. The rear of the vehicle features a rear wing and quad exhaust. The interior of the vehicle features black Nappa leather and an instrument panel that comes with a moveable tachometer.

“First, you see the race seats made with a wider gap to get the right feature in, “ said Dr. Hendrik Muth, head of marketing for Volkswagen R GmbH. “You see the R logo also on the seats. It’s two colors, grey and black. You have the R interior also here in the entry. Another feature is the race design on the wheel. There is kind of a black gloss that goes through the entire car. It gives it a sport, but exclusive look. It gives you the high-end performance made by Volkswagen.“

The concept vehicle made its world debut at the Frankfurt Motor Show in September.

The Beetle R is expected be priced between $19,795 and $24,950 if it goes into production. If that happens, it would start rolling off the line in 2014.

 

 

 

[ Click here for more coverage of the Los Angeles Auto Show ]

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