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2012 LOS ANGELES AUTO SHOW

Friday, 7 December, 2012 3:38 PM

2012 Los Angeles Auto Show Photo Album

[ Press Days: November 27 - 28 • Los Angeles Convention Center ]

The Equus comes with either a 3.8-liter GDi V6 producing 334 horsepower or a 5.0-liter Tau V8 creating 416 hp.

Getting ready for the Nielsen Automotive Green Marketer of the Year Award

Two representatives from Nielsen Automotive

Gas mileage, price, safety, cost and fuel are several factors looked at.

The three pillars include a cross-media survey of 2,600 consumers, TV ad effectiveness from a 6 million plus panel and a sentiment analysis from over 115,000 social media messages.

One in four consumers say green ads increase their purchase consideration, according to Nielsen Automotive.

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The Los Angeles Auto Show has the rare distinction of being recognized by the Organisation Internationale des Constructeurs d'Automobiles (OICA), one of only two in the U.S.

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