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Thursday, 25 November, 2010 1:57 AM

Chevrolet re-introduces the Camaro Convertible at the 2010 L.A. Auto Show

LOS ANGELES -- Chevrolet revealed its all-new 2011 Camaro Convertible on the first of two press days at the 2010 Los Angeles Auto Show. This is the first time the Camaro will come with a soft top in eight years. The convertible is equipped with a 3.6-liter V6 engine producing 312 hp and 278 ft.-lb. of torque. It comes with a fuel economy of 29 mpg on the highway and a starting price of $30,000. The Chevrolet Camaro Convertible will enter production in January 2011 and will be available in dealers around the end of April.

In terms of an electric version, GM Communications Specialist Shad D. Balch replied: "It's hard to say. There's certainly a lot of enthusiasm with the Volt, the extended-range electric vehicle. I'm sure a lot of people are going to consider that technology for a lot of other applications. It could be Camaro, could be Corvette. We'll just have to wait and see."

Other features of the Chevrolet Camaro Convertible include a V-shaped front, halo ring headlamps, a spoiler and 20-inch wheels. The interior color is inferno orange. It also comes with front/side/head-curtain airbags, air conditioning, a console with an arm rest, two power outlets, an anti-theft system, fog lamps, AM/FM/XM/CD stereo system with six speakers, two cup holders, power windows/mirrors/locks and reading lamps.

"The SS here has leather interior, we're looking at a red interior with a black trims, leather stitching," Balch added. "The soft top convertible has double stitching all throughout, a very durable application."

The new Camaro Convertible is 190.4 inches long, 75.5 inches wide and 54.2 inches high. The wheelbase is 112.3 inches.

"Camaro is iconic right? It's the icon for the muscle car," the communications specialist explained. "When we debuted the concept several years back, the excitement and the enthusiasm for the look and feel of the car was just paramount. As you can tell, we kept the concept design, brought to life the actual version that we showed initially. It's just sort of taken a life of it's own. Camaro has outsold Mustang ever since we launched the car. It represents the roots of Chevrolet from the performance perspective."

Chevrolet plans to build 20,000 units of the Camaro Convertible at GM's plant in Oshawa, Ontario, Canada in the first year. Production after that will be based on its sales.

Hot Wheels announced a partnership with Chevrolet to give away limited edition model cars of the Camaro Convertible during the public days of the 2010 L.A. Auto Show. Visitors should check with product specialists periodically throughout each day of the show to get their free model car. Supplies are limited for the free Hot Wheels car. The Chevrolet exhibit also features a high-tech photo booth where attendees can get a motion capture image of themself interacting with the car.

I think the Chevrolet Camaro Convertible looks really sweet. I didn't know that the Camaro came in a convertible version until now. It is definitely the perfect car for the President or CEO of a company. I don't think it is priced for someone who is early in their career. Other than that, it should be a hot seller for GM!