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2013 LOS ANGELES AUTO SHOW

Tuesday, 3 December, 2013 12:52 PM

Hyundai introduces Tucson FCEV and Veloster Turbo R Spec at 2013 L.A. Auto Show

Hyundai to beat Honda by bringing its fuel cell electric vehicle to the market one year earlier

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The Tucson Fuel Cell will be available in Spring 2014 with lease offer of $2,999 down and $499 a month with unlimited free hydrogen refueling.

 

by Jason Rzucidlo
americajr@americajr.com

 

|

LOS ANGELES -- Honda was the first to show its FCEV Concept sedan at the 2013 Los Angeles Auto Show, which will be coming to the U.S. in 2015. Then, Hyundai Motor America was the second automaker to reveal a hydrogen fuel cell electric vehicle at the auto show. The automaker debuted its Tucson FCEV crossover, which will be in U.S. showrooms this Spring. It is expected to have a driving range of 300 miles. A hydrogen vehicle can be refueled in two or three minutes just like a gasoline-powered vehicle. Instead of simply storing energy like the Chevrolet Volt or the Nissan Leaf, a fuel cell vehicle uses the hydrogen to make energy onboard.

"At Hyundai, we strive to be the global eco leader as part of our Blue Drive environmental strategy," said John Krafcik, president and CEO of Hyundai Motor America. "We know for sure we need to put more zero emission vehicles on the road and that means electric vehicles. But exactly what kind of electric vehicles? It's dominated by two different schools of thought. One says let's store a bunch of electricity onboard in lots and lots of batteries. There's another that says let's make electricity on board with hydrogen fuel cells. You're going to see both in our lineup in the years ahead."

Krafcik says hydrogen fuel cell vehicles weigh less than traditional battery-electric vehicles simply because the fuel cells are lighter than batteries. He added that FCEVs are more configurable. In addition, they have an extended driving range of up to 300 miles. The Tucson FCEV will be the world's first, federally-certified hydrogen fuel cell vehicle for the retail market.

"The Tucson FCEV is real. It's here and it's ready for business," said Mike O'Brien, vice president of product and corporate planning for Hyundai Motor America. "It's a production vehicle built on the same assembly line as the gasoline-powered Tucson, which allows us to leverage both the high quality and cost efficiency of this very popular vehicle lineup. It just happens to have one of the advanced powertrains in the world. As our friends at Honda announced earlier this afternoon with their fuel cell concept, our entire fuel cell powertrain is under the hood."

This new fuel cell vehicle eliminates most of the driving anxiety most consumers have when it comes to electric vehicles. Most EVs have a limited range of 30 miles or so and then you will be stranded. However, FCEVs can go for up to 300 miles, which should be enough range to allow consumers to drive to work, grab a bite to eat, do some shopping and then return home with no problem.

Hyundai is offering free hydrogen refueling to all customers who lease a Tucson FCEV. They require a down payment of $2,999 with a monthly payment of $499 per month. The automaker will also include at your service valet maintenance. If there is ever a problem with the Tucson FCEV, a certified technician will come to your home or work, pick up the vehicle and offer you a loaner until the vehicle is fixed. When it is back in working condition, they will return the vehicle to you. It is not known what the cost will be to purchase the Tucson FCEV or if the free refueling deal will be offered to consumers who buy it.

There are nine hydrogen refueling stations in California right now, according to the U.S. Department of Energy. Seven of them are in the Los Angeles area with one near San Franciso and the other in the Palms Springs area. Gov. Brown recently signed legislation to open 100 more stations within the state. The federal government approved a similar bill to open more stations across the country.

"In Hyundai's lineup, we have a limited designation we call R Spec," said Scott Margason, director of product planning at Hyundai Motor America. "R Spec delivers the quickest performance around a road course. R Spec is always the highest performance model. Today, we're very proud to introduce a new member to the R Spec family, the Veloster Turbo R Spec. We started with our Veloster Turbo model featuring a 201 hp, 1.6-liter, direct-injected turbocharged engine. We removed some of the premium content found on that model such as heated leather seats, side repeater mirrors and push-button start. We added things from the enthusiast wish list."

The new Veloster Turbo R Spec features a racing sport shifter to the six-speed manual model. Other additions include red exterior accents and unique badging. This new model will be $1,000 cheaper at $21,300, it will become Hyundai's most affordable turbocharged Veloster ever. Look for the Veloster Turbo R Spec in U.S. showrooms in early 2014.

Related Stories: PREVIEW: 2015 Volkswagen e-Golf and 2015 MINI Cooper make up two of 50-plus debuts coming to 2013 L.A. Auto Show; All-New 2015 Lincoln MKC provides Fresh Choice for Small Premium Utility customers; New 2014 Fiat 500 “1957 Edition” Highlights 57 Years of the Legendary Icon; Ford debuts the Edge Concept at 2013 Los Angeles Auto Show; Honda shows off FCEV Concept at 2013 Los Angeles Auto Show; Toyota discusses teen driving safety at 2013 Los Angeles Auto Show; Honda Accord wins 2014 Green Car of the Year Award at L.A. Auto Show

 

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Scott Margason, Director of Product Planning for Hyundai Motor America

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The 2014 Hyundai Veloster R Spec was unveiled

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

 

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

It will be priced at $21,300 MSRP

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

Hyundai Motor America CEO John Krafcik speaking during the press conference.

 

[ Click here for more coverage of the Los Angeles Auto Show ]

Visit the official website of the Los Angeles Auto Show

 

The Los Angeles Auto Show has the rare distinction of being recognized by the Organisation Internationale des Constructeurs d'Automobiles (OICA), one of only two in the U.S.

 

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