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Tuesday, 9 November, 2010 3:11 AM
Mazda
to Unveil All-New 2012 MAZDA5 and Mazda SHINARI Concept at 2010
Los Angeles Auto Show
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Photo
credit: PRNewsFoto/Mazda North American Operations, Guy Spangenberg
The
all-new 2012 MAZDA5 multi-activity vehicle incorporates Mazda's
"Nagare" design theme with a high level of versatility,
Zoom-Zoom performance and outstanding fuel efficiency. It
is scheduled to make its North American debut at the Los Angeles
Auto Show on November 17. |
Photo
credit: PRNewsFoto/Mazda North American Operations, Denis
Meunier
The
Mazda SHINARI concept vehicle expresses the "KODO"
or "soul of motion" design language in a graceful
and carefree form. The four-door, four-seat sports car will
make its North American debut at the Los Angeles Auto Show
on November 17. |
IRVINE,
Calif. -- Mazda North American Operations will debut the
all-new version of its popular, trend-setting, in-a-class-of-its-own,
MAZDA5 multi-activity vehicle at the 2010 Los Angeles Auto Show.
Since it launched in 2005, MAZDA5 redefined the definition of small
family transport vehicles, by offering seating for six in three
easily configurable rows, as well as styling and dynamics simply
not found in any other vehicle in this segment. This type of insight
and fun to drive engineering is found in all Mazdas, and is defined
by the term "Zoom-Zoom."
Sharing
the stand and the spotlight with MAZDA5, the company also will debut
the SHINARI design concept, the first vehicle to feature Mazda's
new global design language, KODO, or "Soul of Motion."
Under the direction of Ikuo Maeda, the company's new global design
director, SHINARI evokes lessons learned from the successful NAGARE
("flow") series of concepts and moves them to the a new
level. As with all concepts, customers may never see a vehicle on
the road that looks just like this, but the vehicle teaches the
company's designers new ways to explore form and surface language.
The 2012
MAZDA5 incorporates motifs from Mazda's NAGARE design language which,
inspired by the beauty of nature, presents an elegant look not found
in any existing vehicle today. It's an appealing look that captures
the eye upon first glance. Changes run deep under the skin, too,
as the vehicle is now powered by a 157-hp 2.5-liter MZR I4 engine,
and can be paired with either a manual or automatic transmission.
Outstanding fuel economy and unexpected drivability are carried
over from the previous model, as is the vehicle's unique, multi-configurable
seating for six.
The SHINARI
is a pure design concept model of a four-door, four-seater sports
coupe which perfectly expresses the KODO design theme in a graceful
and carefree form. The Japanese word "shinari"describes
the powerful yet supple appearance of great resilient force when
objects of high tensile strength, such as steel or bamboo, are twisted
or bent. It also refers to the appearance of a person or animal
as it flexibly transforms its body to generate a fast movement.
One glance
at SHINARI stirs the emotions. Its form expresses the powerful movement
of a lean body with highly developed muscles, supple but at the
same time filled with tension. Mazda's desire is to reach car lovers'
hearts and go beyond the notion of rational logic. This form purely
embodies that desire.
Both vehicles
will debut to the world's media at a press conference, scheduled
to begin at 4:45 pm, Wednesday, November 17.
In addition
to MAZDA5 and SHINARI, Mazda will showcase the entire lineup of
2011 vehicles, including a selection of unique customized models
and racing cars.
Celebrating
its 40th Anniversary in the United States in 2010, Mazda North American
Operations is headquartered in Irvine, Calif. and oversees the sales,
marketing, parts and customer service support of Mazda vehicles
in the United States, Canada and Mexico through nearly 900 dealers.
Operations in Canada are managed by Mazda Canada, Inc., located
in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Source:
Mazda North American Operations
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