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WATCH: Interview with Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura

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2010 Los Angeles Auto Show

Sunday, 21 November, 2010 2:22 AM

Nissan reveals the Ellure hybrid concept at 2010 L.A. Auto Show

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

A side view of the new Nissan Ellure concept vehicle.

by Jason Rzucidlo
americajr@americajr.com

 

WATCH: Interview with Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura

(video below)

LOS ANGELES -- The Nissan Ellure hybrid concept vehicle made its world debut at the 2010 Los Angeles Auto Show on the first of two media days. It is equipped with a 2.5-liter inline 4-cyclinder engine and a 25 kW electric motor. The Ellure also features front-wheel drive, regenerative braking and drive-by-wire electric/hydraulic steering. The new sedan is purely a concept, however some design features may be used on future Nissan vehicles.

"It is sort of a new sedan, we want to create an appealing sedan," said Shiro Nakamura, senior vice president and chief creative officer for Nissan Motor Co. "Exterior wise, it's a combination of solid and varied flowing lines. Actually, this represents our design direction for coming next-generation sedan line-up."

The Ellure grille was inspired by "Kamishino" Samuri formal coat. The grille slats combine with brushed edges and bright surfaces to add a jewel-liked surface. The headlights and taillights resemble the layering of fins or wings of a bird. The concept vehicle also has a full tinted glass roof with interior nighttime accent lights.

"Inside is a very interesting concept," Nakamura added. "During daytime and nighttime, you can chance ambient atmosphere. It has very lounge-like, sofa-like. You can enjoy nighttime like a club lounge. Daytime you can use like a sedan. Nighttime, you can use like a lounge-type of vehicle."

Since the Ellure is purely a concept vehicle, the fuel economy has not been announced. There are no plans to create an electric version of the Ellure at this time.

"We will have electric vehicle with Sedan package, but it's not coming for a while," the senior vice president and chief creative officer said. "We have Nissan Leaf."

The Ellure is a four-passenger sedan with two doors on each side that open in opposite directions. Instead of a typical vehicle where the doors open the same way, this idea gives the Ellure a feeling of openness.

"We want to make the sedan very innovative-looking sedan," Nakamura explained. "That can be a difference from others. This is a pure concept car, it will not be sold. The future may look like this."

 

 

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The front grille on the Nissan Ellure concept car.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

The left front headlight and wheel.

 

PHOTO BY JASON RZUCIDLO / ©AMERICAJR.com

A look at the driver's seat on the Nissan Ellure.

 

[ Click here for more coverage of the Los Angeles Auto Show ]

Click here to visit the official website of the Los Angeles Auto Show

 

The Los Angeles Auto Show has the rare distinction of being recognized by the Organisation Internationale des Constructeurs d'Automobiles (OICA), one of only two in the U.S.

 

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