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Tuesday, 24 December, 2013 11:21 PM
Foresight
Research Study: LA Auto Show is a Walkin', Talkin', Animated Brochure
for Car Buyers
Los
Angeles Auto Show visitors are more than twice as likely to purchase
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credit: Foresight Research |
Foresight
Research interviewed attendees at the 2013 Los Angeles Auto
Show
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LOS
ANGELES -- Auto Show season is officially in full swing,
and results from the Foresight Research Los Angeles Auto Show research
report reveal that the shows are a lot more than an entertainment
venue for gearheads and car buffs. In fact, it is a life-sized,
animated brochure for new car and truck buyers.
According
to the Los Angeles Auto Show study, experts at Foresight Research
(www.foresightresearch.com)
say that over one-quarter of the people who went to the Los Angeles
show last year purchased a car since then. Steve Bruyn, CEO of Foresight,
said, "Only 11% of the people driving down the road buy a car
in any given year, so the Los Angeles Auto Show visitors are more
than twice as likely to purchase, and they are using the auto show
as a place to discover and shop."
In
addition to new car purchasers, Foresight surveys Intenders (people
intending to buy cars in the next 12 months). "Intenders make
up a much bigger part of the auto show visitors than they did last
year," said Bruyn. "The Los Angeles Auto Show enjoyed
visits from one-third of the Intenders in the Los Angeles market,
up from one-quarter in 2012. The Miami Auto Show, about a month
earlier than L.A., showed the same kind of lift."
"We'll
be monitoring the Intender measurement across 25 shows before the
season is over, but so far this season, auto shows are proving to
be a really good place for marketers to find serious shoppers,"
Bruyn said. "Next stop is the Detroit Auto Show. We'll see
how that show compares."
About
Foresight Research
Foresight
Research specializes in syndicated and custom studies focusing on
the key influencers of purchase decisions in automotive and marine
industries. Foresight Research publishes 10-15 syndicated reports
that provide actionable information, strategies and best practices
to help auto companies, auto dealerships, auto show promoters, and
marine companies succeed and grow.
Source:
Foresight Research
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My Final Wrap-Up of the 2013 Los Angeles Auto Show
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PHOTO
BY JASON RZUCIDLO / ©AMERICAJR.com |
The
L.A. Auto Show wasn't just a chance to look at cars...
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| PHOTO
BY JASON RZUCIDLO / ©AMERICAJR.com |
Attendees
also had the opportunity to go on a test drive.
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| PHOTO
BY JASON RZUCIDLO / ©AMERICAJR.com |
The
Los Angeles Auto Show enjoyed visits from one-third
of the Intenders in the Los Angeles market,
according to Foresight Research.
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